Pickle Jar Communications » Social Bookmarks http://www.picklejarcommunications.com social media and communications consultancy Mon, 06 Feb 2012 18:37:27 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Social media for FE college marketing and communications http://www.picklejarcommunications.com/2009/07/08/social-media-for-fe-college-marketing-and-communications/ http://www.picklejarcommunications.com/2009/07/08/social-media-for-fe-college-marketing-and-communications/#comments Wed, 08 Jul 2009 22:23:13 +0000 tracyplayle http://www.picklejarcommunications.com/?p=255 Here’s a little slidecast (31 mins 17 secs) that I’ve created for a couple of the Association of Colleges’ regional PR/marketing group meetings. Thought some of my blog readers might also find it interesting:

Social media: new opportunities and challenges for FE college communications

View more documents from Tracy Playle.
]]> http://www.picklejarcommunications.com/2009/07/08/social-media-for-fe-college-marketing-and-communications/feed/ 0 Colleges: please let technology be an enabler! http://www.picklejarcommunications.com/2009/07/08/colleges-please-let-technology-be-an-enabler/ http://www.picklejarcommunications.com/2009/07/08/colleges-please-let-technology-be-an-enabler/#comments Wed, 08 Jul 2009 21:21:08 +0000 tracyplayle http://www.picklejarcommunications.com/?p=252 Earlier today I presented to the West Midlands PR and Marketing group of the Association of Colleges about social media. As regular readers of this blog know, I often present about this subject, but usually to university or business audiences. Presenting to colleges was particularly interesting. Typically I make the point that if an organisation chooses to do nothing else with social media, then they should at least listen to/watch what is being said about their brand online. That is just basic reputation monitoring and reputation management – the core business of the PR professional. However, I was appalled today to hear just how many PR and marketing professionals can’t access social media sites on their work computers because the college network blocks them.

Now, I understand all the arguements for e-safety, time-wasting, etc etc, but I really would urge anyone out there responsible for what PR and marketing officers can and can’t access at work to stop and think about the reputational impact of what others might be saying about your brand online. It is essential that college staff are able to monitor this, and reputational risks could be considerable if they can’t manage this because they can’t access those sites. So please, college principals and IT directors, let technology be the enabler that it is and break down these barriers that are preventing people from doing their job well!

]]> http://www.picklejarcommunications.com/2009/07/08/colleges-please-let-technology-be-an-enabler/feed/ 0 A del.icio.us solution! http://www.picklejarcommunications.com/2008/04/28/a-del-icio-us-solution/ http://www.picklejarcommunications.com/2008/04/28/a-del-icio-us-solution/#comments Mon, 28 Apr 2008 13:52:00 +0000 tracyplayle http://www.picklejarcommunications.com/?p=42 Really useful blog post here on how the Missouri University of Science and Technology are using del.icio.us to help them evaluate online coverage of their brand.

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