Posts in the Category: Social Media

City University London: A Weibo Case Study

By Posted in - Case Studies & China & Content & Higher Education & Language & Social Media & Student Marketing & Student Recruitment & University & Weibo on July 14th, 2015 2 Comments

Weibo is the biggest social network in China, and many universities are already using it to communicate with Chinese audiences. Matt Baron is Digital Marketing Executive at City University London with responsibility for international marketing. In …

Read More →

Clearing 2015 – Creating A Campaign That Works

By Posted in - Audience engagement journey & Campaigns & Clearing & Events & Higher Education & Omniplatform & Online Video & Pickle Jar Communications' Projects & Social Media & Strategy and Planning & Student Marketing & Student Recruitment & University on June 8th, 2015 0 Comments

It’s August 13th, 2015. Results day is here. Thousands of young people around the country will be frantically signing in to UCAS to see if their ‘conditional’ offer has been changed to ‘accepted’. For …

Read More →