In 2016 Pickle Jar worked with UCL to map the university’s online influence in different fields. Robert explains how we approached the work.Read More →
Posts in the Category: Social Networking
Born in an information-fragmented era, the original Sina Weibo service only supported 140-Chinese-character input in a single post (equivalent to a Tweet). Even though 140 Chinese characters usually contain more information than the …Read More →
In the previous blog post, we have talked about WeChat, which is indeed the most popular Chinese social media channel at the moment. However, …Read More →
Instagram has been around since October 2010, and over the past four years it has amassed over 300 million users. There aren’t many marketers who haven’t recognised the increasing importance of Instagram, but that doesn’t …Read More →
When you have presence on numerous social platforms, it can be frustrating when one isn’t getting as much attention as the others.
Do you want the audience on your most popular social media platform to see …Read More →
If you’re looking to get attention in the UK, a Facebook or Instagram post may be the way to go. But that won’t help you reach prospective students in China.
Instagram joined Twitter and Facebook on …Read More →
The start of a new year is traditionally time for earnest resolutions, renewed effort and a drive to try different things. That’s how it’s been for us at Pickle Jar, and we’ve had a busy January …Read More →
While the country braced itself for the seemingly unexpected wind, snow and ice (otherwise known as winter) we managed to find some interesting things to look at this week.
You may notice that several of this …Read More →
In the summer, alongside working at Pickle Jar, I completed an MA in Media and Public Relations, and a segment of study was dedicated to research. In this post, I will share what I learned …Read More →
The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …Read More →