What are audience engagement journeys and why are they so important in crafting a digital strategy?Read More →
Posts in the Category: Strategy and Planning
This week we are lucky to welcome Amanda Costello to the Pickle Jar blog. Amanda has been working at the University of Minnesota since 2007 and has been their Lead Content Strategist for over three years now. …Read More →
Throughout August 2015, we blogged about how to be more experimental in your school, college or university’s marketing and communications within a culture that can often be rather risk averse. As we added our own thoughts, …Read More →
It’s August 13th, 2015. Results day is here. Thousands of young people around the country will be frantically signing in to UCAS to see if their ‘conditional’ offer has been changed to ‘accepted’. For …Read More →
What does LinkedIn’s $1.5 billion acquisition of Lynda.com mean for universities and higher education content strategy?
Yesterday the professional social network giant LinkedIn announced that they intended to purchase the premium online learning platform Lynda.com for $1.5 billion. While our focus at Pickle Jar is helping the education sector with …Read More →
No April Fools to be found here as we start another new month. Robert’s already covered that. Instead, I bring to you the next instalment in our year-long calendar of topics relating …Read More →
This month on the Pickle Jar blog we’ll be looking at the idea of an omniplatform approach to content creation – making sure that you use all the channels you have in an integrated way to …Read More →
When you have presence on numerous social platforms, it can be frustrating when one isn’t getting as much attention as the others.
Do you want the audience on your most popular social media platform to see …Read More →
It’s been a busy month for Pickle Jar. Are you sitting comfortably? Then we’ll begin…Read More →
Our recent sector research showed us that content strategies are an important focus for the education sector this year – that’s why February is all about content strategy at Pickle Jar.
With that in mind, I’ve …Read More →