It’s August 13th, 2015. Results day is here. Thousands of young people around the country will be frantically signing in to UCAS to see if their ‘conditional’ offer has been changed to ‘accepted’. For …Read More →
Posts in the Category: Strategy and Planning
What does LinkedIn’s $1.5 billion acquisition of Lynda.com mean for universities and higher education content strategy?
Yesterday the professional social network giant LinkedIn announced that they intended to purchase the premium online learning platform Lynda.com for $1.5 billion. While our focus at Pickle Jar is helping the education sector with …Read More →
No April Fools to be found here as we start another new month. Robert’s already covered that. Instead, I bring to you the next instalment in our year-long calendar of topics relating …Read More →
This month on the Pickle Jar blog we’ll be looking at the idea of an omniplatform approach to content creation – making sure that you use all the channels you have in an integrated way to …Read More →
When you have presence on numerous social platforms, it can be frustrating when one isn’t getting as much attention as the others.
Do you want the audience on your most popular social media platform to see …Read More →
It’s been a busy month for Pickle Jar. Are you sitting comfortably? Then we’ll begin…Read More →
Our recent sector research showed us that content strategies are an important focus for the education sector this year – that’s why February is all about content strategy at Pickle Jar.
With that in mind, I’ve …Read More →
I’m currently working on the content strategy for the new Wellcome Trust Sanger Institute’s website, a project we’re working on along with our partners NewCity in the USA. Like every website Read More →
Last month, the Pickle Jar blog focussed on audience research, and this month, we’re moving on to look more closely at content strategy.
So what is it?
Content strategy is a relatively new term in relation to …Read More →
Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.Read More →