According to our recent sector research, content strategies are high on the education sector’s agenda for 2015. We’ve been developing digital content strategies for the education sector since we were founded in 2007, so we …Read More →
Posts in the Category: Strategy and Planning
When developing a digital content strategy for your education or research organisation, you could easily be forgiven to focus your attention just on the content that you are going to publish online.
However, when developing …Read More →
This post is part of a 4-part series (part 4 of 4)Read More →
This post is part of a 4-part series (part 3 of 4)
We ended our last post in this series by proposing that a social media strategy without a content strategy is like having …Read More →
This post is part of a 4-part series (part 2 of 4)
Since the very word “strategy” has its origins in the art of war, we start with a battle.
To win any battle, a number of …Read More →
This post is part of a 4-part series (part 1 of 4)
A social media strategy for education marketing-communications: completely essential or a complete nonsense?
Since the mid-2000s we’ve been working with schools, colleges and …Read More →
By understanding how our brains work and knowing what stimuli prompts activity in particular parts of the brain, we can develop the perfect marketing campaign fully attuned to how the human mind works. Today’s superheroes …Read More →
In the Summer I spoke at the CASE Europe Annual Conference on the topic of going to back to basics for alumni engagement through social media. CASE interviewed me afterwards and asked me to summarise …Read More →
The use of social and digital media can greatly enhance live events. It can be used to:
Promote an event
Generate buzz and anticipation for a forthcoming event
Enable participants to connect with one another before an event …
My team and I were working in-house with a university a few weeks doing some creative content planning. Our session was going really well. Everyone around the table was engaged, everyone creating great content ideas …Read More →