I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing …Read More →
Posts in the Category: Strategy and Planning
I’ve just returned a little over a month ago from a …Read More →
Earlier this week I had the pleasure of speaking at the Hobsons University conference in London. I’m a great believer that we cannot treat social media in isolation and if we do so we miss …Read More →
This post originally appeared on the CIPR Education and Skills Sector Group blog earlier this month. Head over there to check out other blog posts written specifically for PR professionals working in the education …Read More →
So the “T” stands for technology in our PRACTICAL guide for things to assess in your organisation for implementing your social strategy. A fairly major one this considering we’re talking about implementing social technologies.
There are …Read More →
Does implementing social media in an organisation make the culture of that organisation more open? Or does the culture need to be more open in order for you to successfully implement social media?
For me organisation …Read More →
Attitudes may sound like a fairly superficial thing to assess when it comes to making organisational assessments when developing your social strategy. And yet they can be very important indeed, sometimes determining how likely or …Read More →
We now reach the R in our PRACTICAL guide for organisation considerations for developing your strategic approach to social media. So, today we look at assessing risk. Yep, this is a heavy one for day …Read More →
Yesterday I introduced a new blog series that we’re now running for the next nine days. This series introduces the PRACTICAL guide for organisation considerations when developing your social media strategy (or better still …Read More →
I make no secret of the fact that I don’t really believe in social media strategies. Instead, I steadfastly believe in integrated communications strategies and content strategies and plans. However, we are frequently called upon …Read More →