Posts in the Category: Strategy and Planning

Demonstrating return on investment (ROI) of social media in education – are we really delivering?

By Posted in - Measurement & PR Practice & Social Media & Social Networking & Strategy and Planning & Uncategorized on August 1st, 2012 8 Comments

Last week I discussed the question ‘What are we actually trying to achieve with social media?

I always have concerns with approaches that just focus on the number of fans/followers/views/retweets, etc as the only measure …

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The audience engagement journey for education social media marketing (4 of 6)

By Posted in - Audience engagement journey & Facebook & Higher Education & Schools & Social Media & Strategy and Planning & University & Webinar on February 15th, 2012 0 Comments

Keeping ’em coming… here’s episode 4 in our little webinar series for the week. In this one we chat about the credibility stage in education social media marketing and communications. I always think that this …

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