Posts in the Category: Student Recruitment

City University London: A Weibo Case Study

By Posted in - Case Studies & China & Content & Higher Education & Language & Social Media & Student Marketing & Student Recruitment & University & Weibo on July 14th, 2015 2 Comments

Weibo is the biggest social network in China, and many universities are already using it to communicate with Chinese audiences. Matt Baron is Digital Marketing Executive at City University London with responsibility for international marketing. In …

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Clearing 2015 – Creating A Campaign That Works

By Posted in - Audience engagement journey & Campaigns & Clearing & Events & Higher Education & Omniplatform & Online Video & Pickle Jar Communications' Projects & Social Media & Strategy and Planning & Student Marketing & Student Recruitment & University on June 8th, 2015 0 Comments

It’s August 13th, 2015. Results day is here. Thousands of young people around the country will be frantically signing in to UCAS to see if their ‘conditional’ offer has been changed to ‘accepted’. For …

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Virtually Real: Advice For Taking Your Events Online

By Posted in - Content & Events & Facebook & Higher Education & Instant Messaging & Livestreaming & Omniplatform & Social Media & Student Marketing & Student Recruitment & Twitter & University & Video on May 26th, 2015 0 Comments

There is no question that digital has transformed the way we communicate and market ourselves as businesses. This has affected how we put on events for our audiences. Physical presence at events is no longer …

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Virtual Tours And Interactive Maps – How To Show Off Your Campus

By Posted in - Audience engagement journey & Content & Content Strategy & Higher Education & Journey Planning & Social Media & Student Recruitment & Technology & University & Websites on January 14th, 2015 0 Comments

Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.

In the modern age of online cartography, …

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Different Audience Research Methods And What Each One Can Do For You

By Posted in - Audience Research & Content Strategy & focus groups & Higher Education & interviews & Monitoring & Observation & Questionnaires & Research & Strategy and Planning & Student Marketing & Student Recruitment & Surveys & Tools & University & Websites on January 12th, 2015 0 Comments

Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.

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