Posts in the Category: Technology

What does LinkedIn’s $1.5 billion acquisition of Lynda.com mean for universities and higher education content strategy?

By Posted in - Content & Content Marketing & Content Strategy & LinkedIn & Strategy and Planning & Technology & University on April 10th, 2015 0 Comments

Yesterday the professional social network giant LinkedIn announced that they intended to purchase the premium online learning platform Lynda.com for $1.5 billion. While our focus at Pickle Jar is helping the education sector with …

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Virtual Tours And Interactive Maps – How To Show Off Your Campus

By Posted in - Audience engagement journey & Content & Content Strategy & Higher Education & Journey Planning & Social Media & Student Recruitment & Technology & University & Websites on January 14th, 2015 0 Comments

Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.

In the modern age of online cartography, …

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Instant Messaging Apps for Higher Education Marketing and Communications: WhatsApp

By Posted in - Content & Content Strategy & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Technology & University & WhatsApp on November 12th, 2014 0 Comments

The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …

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Your mother might have taught you not to answer back – but at Pickle Jar we say always have the last word!

By Posted in - Audience engagement journey & Content & Content Strategy & Facebook & Monitoring & Social Media & Social Networking & Technology & Tools & Twitter on July 31st, 2013 0 Comments

The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.

Saying that social media is not a broadcasting method but a conversational platform is …

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