Posts in the Category: Technology
By Louise Shaw
Posted in - Content & Measurement and Evaluation & Technology on November 2nd, 2018
After attending HighEdWeb 2018, our Research Analyst shares her takeaways on representing diversity on university websites and embedding empathy in content creation and data collection.
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By Tracy Playle
Posted in - Higher Education & Technology on May 16th, 2018
Our CEO, Tracy Playle, participated in a panel discussion at the Campus Management conference in May – and came back with a few unanswered questions about the impact of technology on higher education.
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By Tracy Playle
Posted in - Content & Content Marketing & Content Strategy & LinkedIn & Strategy and Planning & Technology & University on April 10th, 2015
Yesterday the professional social network giant LinkedIn announced that they intended to purchase the premium online learning platform Lynda.com for $1.5 billion. While our focus at Pickle Jar is helping the education sector with …
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By Robert Perry
Posted in - Audience engagement journey & Content & Content Strategy & Higher Education & Journey Planning & Social Media & Student Recruitment & Technology & University & Websites on January 14th, 2015
Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.
In the modern age of online cartography, …
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By Rosie Wowk
Posted in - Content & Content Strategy & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Technology & University & WhatsApp on November 12th, 2014
The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …
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By Tracy Playle
Posted in - Audience engagement journey & Content & Content Strategy & Facebook & Monitoring & Social Media & Social Networking & Technology & Tools & Twitter on July 31st, 2013
The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.
Saying that social media is not a broadcasting method but a conversational platform is …
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By Tracy Playle
Posted in - Blogging & Schools & Social Media & Social Networking & Teachers & Technology & Tools & Twitter on March 1st, 2013
Social media doesn’t need to require a huge financial investment, and doesn’t even always need a huge investment in time. Here are five ways to help you get the most out of social and digital …
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By Tracy Playle
Posted in - Friday Favourites & Podcast & PR Practice & Presenting & Technology & Webinar on February 17th, 2012
Many of you have been following my webinar series this week on the online audience engagement journey and how social and digital media play different roles at different times in education marketing (incidentally, the …
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By Tracy Playle
Posted in - Augmented Reality & Technology & TED on August 20th, 2009
This video is so inspiring that I really couldn’t do it justice by trying to introduce it. It speaks for itself. Acknowledgements of course to TED and Mashable for sharing the video in the first …
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