Posts in the Category: Tools

Five Links On Friday – Whales vs Dinosaurs

By Posted in - Audience Research & Content Strategy & Five Links On Friday & Higher Education & Instant Messaging & Research & Snapchat & Social Media & Tools & Twitter & University on January 30th, 2015 0 Comments

We made a major announcement for the Museum this morning, 29 Jan. For us it’s the beginning of an exciting and very ambitious 25 year plan to redevelop the Museum. We knew it would be controversial but we also know that what we have planned is incredibly important.

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Different Audience Research Methods And What Each One Can Do For You

By Posted in - Audience Research & Content Strategy & focus groups & Higher Education & interviews & Monitoring & Observation & Questionnaires & Research & Strategy and Planning & Student Marketing & Student Recruitment & Surveys & Tools & University & Websites on January 12th, 2015 0 Comments

Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.

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Instant Messaging Apps for Higher Education Marketing and Communications: WeChat

By Posted in - China & Content & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Tools & University on October 29th, 2014 0 Comments

The next generation of students applying to university have been brought up glued to their smart phones, so engagement through these devices is essential for successful education marketing and communications. Facebook, Twitter and Instagram are …

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Your mother might have taught you not to answer back – but at Pickle Jar we say always have the last word!

By Posted in - Audience engagement journey & Content & Content Strategy & Facebook & Monitoring & Social Media & Social Networking & Technology & Tools & Twitter on July 31st, 2013 0 Comments

The importance of responding on social media.
Don’t leave your audience hanging, if you ask them a question and they respond, reply back.

Saying that social media is not a broadcasting method but a conversational platform is …

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