New Pickle Jar Communications Website Launched
We’re delighted to announce that we launched our new website this week. As with any successful website, we aim for it to be an ever evolving project, but we’re happy with the results so far. New features include a Twitter feed (anyone reading this blog for a while will know what a big fan I am!), a feed directly from this blog and a ‘handy guides’ section where we will be providing guides and resources for communications projects. Our guide to preparing for a broadcast media interview is aready there, as is our video project planning sheet. Do visit the website, take a look around and let us know what you thing. www.picklejarcommunications.com
A real tweet for PROs
Just following on from my recent Twitter addiction, here’s a great post today from Mashable on how to monitor ‘tweets’ and use them to manage your brand.
Let’s consider the application of this, for example, for a university. Say a prospective student tweets that they’re trying to find information on a particular course, or trying to find something out about your university. Perhaps that piece of information isn’t readily available online, or it is available but well hidden. That university could then respond by either quickly putting the relevant piece of information up on their site, and provide a link back to the person who tweeted in the first place, or by supplying the link to that person. Surely this is just basic social media monitoring that all universities and similar organisations should be doing, but perhaps don’t yet have the time and resources to manage.
Twittering away
I’ve been prompted to think a lot about Twitter today.
Firstly, there’s a great post on how Twitter can be used by journalists on ReadWriteWeb today. Really insightful article that I think shows the next step that journalism might take. Firstly journalism had to take the step from print to online, then from merely linear one-way online communication to blogs, and now from interactive 2-way communications to multiple-platform communications. Could this be the end of the ‘article’ as we know it? Instead journalism and articles as such might span across multiple platforms instead of being a single piece of copy on a single page.
Then I followed a link through from one of the comments to a nice little article on Marketing Vox on how to use Twitter to Build Brand Integrity. This got me thinking about the education sector in particular and how Vice Chancellors of universities, many of whom have been reluctant to engage with blogs, could instead use Twitter as a means of communicating with their students, giving themselves a ‘presence’ on campus even when they’re not physically there, and giving them and their institutions a more friendly face.
Finally I came back to thinking about potential uses for Twitter for Crisis Communications again. At the CIPR Education & Skills Sector Group we’re currently putting the final touches to a conference on crisis comms and new media. I’m working with one of the speakers to help develop a ‘how to’ session, and I think we need to do a step-by-step walk through of Twitter for our audience. This one is a no-brainer as far as I am concerned.
Now I just need to decide the best use of Twitter for PJC! I’ve been a little slow with keeping it updated so far but am sure I’ll pick up momentum soon.
