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Twitter drives traffic to the PJC website

Posted on May 24, 2008 by tracyplayle in PR Practice, Twitter, Viral Marketing, Websites

I keep saying this and I will say it again – I love Twitter. I am a big fan. This week as I was updating the Pickle Jar Communications website, I was twittering about my progress. This was simply done as an update to what we have been upto at PJC – not with the [...]

New Pickle Jar Communications Website Launched

Posted on May 22, 2008 by tracyplayle in Blogging, Broadcast PR, Pickle Jar Communications' Projects, Twitter, Websites

We’re delighted to announce that we launched our new website this week. As with any successful website, we aim for it to be an ever evolving project, but we’re happy with the results so far. New features include a Twitter feed (anyone reading this blog for a while will know what a big fan I [...]

A real tweet for PROs

Posted on April 29, 2008 by tracyplayle in Blogging, Student Marketing, Student Recruitment, Twitter

Just following on from my recent Twitter addiction, here’s a great post today from Mashable on how to monitor ‘tweets’ and use them to manage your brand. Let’s consider the application of this, for example, for a university. Say a prospective student tweets that they’re trying to find information on a particular course, or trying [...]

Twittering away

Posted on April 28, 2008 by tracyplayle in Twitter

I’ve been prompted to think a lot about Twitter today. Firstly, there’s a great post on how Twitter can be used by journalists on ReadWriteWeb today. Really insightful article that I think shows the next step that journalism might take. Firstly journalism had to take the step from print to online, then from merely linear [...]

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