This is my presentation from the CIPR social media conference in April.
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Social media for internal communications
Posted on May 7, 2011 by tracyplayle in UncategorizedEncouraging Academic Faculty to Start Using Social Media
Posted on April 28, 2011 by tracyplayle in UncategorizedThis blog was originally written for and published on the CASE social media blog. When it comes to social media, we can’t depend on our marketing or communications teams to create all the content. Organizations are the collective culture of the body of individuals that work there. Nowhere is this truer than in a university [...]
Tracy in Texas day 4: branding entertainment and story-telling
Posted on April 13, 2011 by tracyplayle in UncategorizedIt just goes to show, doesn’t it, that the luxury of being away from work for a week and having thinking space also provides the luxury of time to blog? Return to the UK, and all time disappears and the blog suffers. As much as I communicate to my clients and attendees at conferences I [...]
Tracy in Texas day three (part 1): what can we learn from story telling for social media engagement?
Posted on March 15, 2011 by tracyplayle in UncategorizedDay three at SXSW offered a real mix of sessions for me, from the art of storytelling in transmedia, to the future of location-based services and geo-social networking and gaming, through to the incredible Guy Kawasaki’s session on enchantment. So, because there’s so much ground to cover, I’m breaking them down into different parts. In [...]
Tracy in Texas day two: connecting with audiences in real-time and converting crowds into communities
Posted on March 14, 2011 by tracyplayle in UncategorizedSo, following my little trip to Texas A&M on day one of SXSW, day two meant that I was properly able to dive into the conference programme. In this blog post I’m going to share notes and reflect on the content from two of the sessions that I attended, particularly thinking about the relevance of [...]
Tracy in Texas day one: learning how Texas A&M University “do” social media
Posted on March 13, 2011 by tracyplayle in UncategorizedThis is my first blog post in a special series that I’m doing from my trip to Texas this week. I’m out here attending the SXSW conference in Austin again. This is my week to refresh my own knowledge of where social and digital media is going, spot new trends and products, and network with [...]
Workshop 1 March 2011, London: Developing a social media strategy for your university
Posted on January 23, 2011 by tracyplayle in UncategorizedSince the last time I ran one of these it was a sell-out, and I had great feedback from those who attended, I’ve decided to run another. This time the workshop will be held in London at Imperial College. The workshop is perfect for anyone in any way engaged with developing a strategic approach to [...]
Does navel-gazing and number crunching really tell us anything about university use of social media?
Posted on January 18, 2011 by tracyplayle in UncategorizedLast week I was alerted to two separate ‘research’ reports on university use of social media. As this is the area that I spend most of my life working in and advising on, both of course grabbed my attention. Great, methinks, some good studies to really show us how universities are performing in the use [...]
Podcast on social media in education recorded with QAA
Posted on January 13, 2011 by tracyplayle in UncategorizedThis feels marginally like massaging my own ego, so I hope you’ll forgive me for sharing this. Derfel Owen from the Quality Assurance Agency interviewed me recently for a couple of podcasts on the use of social media in universities. Here’s the first podcast. I hope you find it useful (it’s about 10 minutes long). [...]