Posts in the Category: University

City University London: A Weibo Case Study

By Posted in - Case Studies & China & Content & Higher Education & Language & Social Media & Student Marketing & Student Recruitment & University & Weibo on July 14th, 2015 2 Comments

Weibo is the biggest social network in China, and many universities are already using it to communicate with Chinese audiences. Matt Baron is Digital Marketing Executive at City University London with responsibility for international marketing. In …

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Clearing 2015 – Creating A Campaign That Works

By Posted in - Audience engagement journey & Campaigns & Clearing & Events & Higher Education & Omniplatform & Online Video & Pickle Jar Communications' Projects & Social Media & Strategy and Planning & Student Marketing & Student Recruitment & University on June 8th, 2015 0 Comments

It’s August 13th, 2015. Results day is here. Thousands of young people around the country will be frantically signing in to UCAS to see if their ‘conditional’ offer has been changed to ‘accepted’. For …

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Virtually Real: Advice For Taking Your Events Online

By Posted in - Content & Events & Facebook & Higher Education & Instant Messaging & Livestreaming & Omniplatform & Social Media & Student Marketing & Student Recruitment & Twitter & University & Video on May 26th, 2015 0 Comments

There is no question that digital has transformed the way we communicate and market ourselves as businesses. This has affected how we put on events for our audiences. Physical presence at events is no longer …

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What does LinkedIn’s $1.5 billion acquisition of Lynda.com mean for universities and higher education content strategy?

By Posted in - Content & Content Marketing & Content Strategy & LinkedIn & Strategy and Planning & Technology & University on April 10th, 2015 0 Comments

Yesterday the professional social network giant LinkedIn announced that they intended to purchase the premium online learning platform Lynda.com for $1.5 billion. While our focus at Pickle Jar is helping the education sector with …

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5 creative ways you can build a presence on a social media channel using your existing platforms

By Posted in - Audience engagement journey & Facebook & Higher Education & Images & Instant Messaging & Mobile & Omniplatform & Online Video & Pinterest & Snapchat & Social Media & Social Networking & Strategy and Planning & Student Marketing & Twitter & University on March 9th, 2015 0 Comments

When you have presence on numerous social platforms, it can be frustrating when one isn’t getting as much attention as the others.

Do you want the audience on your most popular social media platform to see …

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