Posts in the Category: University

Pickle Jar: January Update

By Posted in - Audience engagement journey & Audience Research & Blogging & Content Strategy & Content-tastic 2015 & Facebook & Higher Education & News & Pickle Jar Communications' Projects & Social Media & Social Networking & Twitter & University & Workshops on February 4th, 2015 0 Comments

The start of a new year is traditionally time for earnest resolutions, renewed effort and a drive to try different things. That’s how it’s been for us at Pickle Jar, and we’ve had a busy January …

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Five Links On Friday – Whales vs Dinosaurs

By Posted in - Audience Research & Content Strategy & Five Links On Friday & Higher Education & Instant Messaging & Research & Snapchat & Social Media & Tools & Twitter & University on January 30th, 2015 0 Comments

We made a major announcement for the Museum this morning, 29 Jan. For us it’s the beginning of an exciting and very ambitious 25 year plan to redevelop the Museum. We knew it would be controversial but we also know that what we have planned is incredibly important.

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Virtual Tours And Interactive Maps – How To Show Off Your Campus

By Posted in - Audience engagement journey & Content & Content Strategy & Higher Education & Journey Planning & Social Media & Student Recruitment & Technology & University & Websites on January 14th, 2015 0 Comments

Choosing a university is a big decision for both students and parents, and a huge part of this process is finding out more about where they will be living and studying.

In the modern age of online cartography, …

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Different Audience Research Methods And What Each One Can Do For You

By Posted in - Audience Research & Content Strategy & focus groups & Higher Education & interviews & Monitoring & Observation & Questionnaires & Research & Strategy and Planning & Student Marketing & Student Recruitment & Surveys & Tools & University & Websites on January 12th, 2015 0 Comments

Audience research is essential in order to understand and communicate with your audience. This blog post looks at the different methods you can use.

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Five Pickle Jar Links You Might Have Missed While You Were Putting Up Your Christmas Tree

By Posted in - Audience engagement journey & Content Strategy & Facebook & Five Links On Friday & HE Comms & Higher Education & Measurement & Monitoring & News & Social Media & Student Marketing & Twitter & University on December 5th, 2014 0 Comments

It’s beginning to look a lot like Christmas... for the Pickle Jar team, anyway. I decorated my own house on Monday, we’ve put up the Christmas tree in the office, and we’ve dressed  Read More →

Instant Messaging Apps for Higher Education Marketing and Communications: WhatsApp

By Posted in - Content & Content Strategy & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Technology & University & WhatsApp on November 12th, 2014 0 Comments

The first two blog posts from our instant messaging (IM) in higher education three part series have been obvious success stories, with SnapChat and WeChat being used by universities as a useful tool for their …

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Instant Messaging Apps for Higher Education Marketing and Communications: WeChat

By Posted in - China & Content & Higher Education & Instant Messaging & Mobile & Social Media & Social Networking & Student Marketing & Student Recruitment & Tools & University on October 29th, 2014 0 Comments

The next generation of students applying to university have been brought up glued to their smart phones, so engagement through these devices is essential for successful education marketing and communications. Facebook, Twitter and Instagram are …

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