Posts in the Category: University

The audience engagement journey for education social media marketing (6 of 6)

By Posted in - Audience engagement journey & Higher Education & Measurement & PR Practice & Schools & Student Marketing & Student Recruitment & University & Webinar on February 17th, 2012 0 Comments

In this concluding part of our week-long webinar series, we look at the action stage in the online audience engagement journey and think about how social and digital media plays a role here for education …

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The audience engagement journey for education social media marketing (5 of 6)

By Posted in - Audience engagement journey & Facebook & Higher Education & Schools & Student Marketing & Student Recruitment & University & Webinar on February 16th, 2012 0 Comments

In the penultimate episode we look at the desire stage of social media marketing for the education sector (student recruitment). Like the credibility stage, this is also a critical stage where social and digital media …

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The audience engagement journey for education social media marketing (4 of 6)

By Posted in - Audience engagement journey & Facebook & Higher Education & Schools & Social Media & Strategy and Planning & University & Webinar on February 15th, 2012 0 Comments

Keeping ’em coming… here’s episode 4 in our little webinar series for the week. In this one we chat about the credibility stage in education social media marketing and communications. I always think that this …

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The audience engagement journey for education social media marketing (3 of 6)

By Posted in - Audience engagement journey & Augmented Reality & Facebook & Higher Education & Monitoring & PR Practice & Schools & Social Media & Student Marketing & Student Recruitment & University & Webinar on February 14th, 2012 0 Comments

Here we are, episode 3 is here…

In this episode we look at the ‘interest’ stage in the audience engagement journey and how social and digital media have a role to play here in marketing and …

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Learning new tricks: how social media is revolutionising the role of the PR professional in Higher Education

By Posted in - Blogging & Facebook & Higher Education & istockphoto & LinkedIn & PR & PR Practice & Slideshare & Social Media & Social Networking & Twitter & University on June 28th, 2009 1 Comments

Yesterday I delivered two workshops to a number of delegates at the EUPRIO annual conference in Averio, Portugal. My session was one of seven on the progamme, all running twice that morning. Across the two …

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