Pickle Jar Communications » Viral Marketing

Online PR is a marriage, not an affair

tracyplayle — Thu, 22 Jan 2009 07:30:00 +0000

I occassionally browse online sites where people post projects that they require freelance support for. This morning one caught my eye because it’s right up my street – a small company wanting support to boost their online PR. Great! A small company thinking along the right lines. Many don’t even yet understand the benefits of online PR, so fantastic to see one that not only understands the benefits, but realises that support is potentially needed.

Then, this line in the description of their requirements:

‘We estimate approx 4 days, 2 days for each website should suffice.’

Not so great. 2 days work, then nada, for online PR for a website? Online PR isn’t a ‘project’ that can be done and dusted in 2 days. It has to be a sustained effort, ongoing, nurtured and loved. Otherwise it is doomed to failure! Sure, in two days you can do enough to improve your SEO in the short-term, but for real online PR, companies should be dedicating much more time and resource to supporting an ongoing campaign. Think of online PR as a relationship – it interests you, yet you begin with caution at first, then you get carried away in the rush of excitement and can’t tear yourself away, then you settle down into a nice comfortable routine – at ease, dedicated, devoted even – with the odd pleasant surprise but otherwise a nice routine of committment and sustained effort. Online PR is a marriage, not an affair!

Twitter drives traffic to the PJC website

tracyplayle — Sat, 24 May 2008 09:35:00 +0000

I keep saying this and I will say it again – I love Twitter. I am a big fan. This week as I was updating the Pickle Jar Communications website, I was twittering about my progress. This was simply done as an update to what we have been upto at PJC – not with the pure intention of driving traffic to the site because I think you have to be very cautious about this kind of approach to micro-blogging. However, I was delighted to take a look at the web stats and see that by simply tweeting about this, I saw the highest ever peak so far in unique visitors to the site. Interesting how something as simple as 140 characters that took 30 seconds at most to publish can make a difference to site traffic.

Just a nice, innocent viral marketing video

tracyplayle — Wed, 23 Apr 2008 10:48:00 +0000

I rather like this viral marketing video doing the rounds from HP, so just thought I would share it even further. Really is the key to viral marketing videos – keep it simple, clever, entertaining, fun and something that makes you smile and want to share with others. This does the trick … and my post is evidence of that.