Pickle Jar Communications

Friday Favourites: Instagram

emiliaflockhart — Fri, 17 May 2013 14:07:35 +0000

After a new logo and new added features, our love for Instagram just keeps growing. Since Instagram launched in October 2010 we have been huge fan of the photo sharing app, so it’s high time we featured it as a Friday Favourite. Originally a very simple app consisting of a few filters, many saw Instagram as just another free alternative [...]

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Using social media during events

Tracy Playle — Mon, 29 Apr 2013 15:29:49 +0000

The use of social and digital media can greatly enhance live events. It can be used to: Promote an event Generate buzz and anticipation for a forthcoming event Enable participants to connect with one another before an event and plan networking opportunities Enhance the event itself by providing additional information, experiences and opportunities for the [...]

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Time to let go – engagement through humour in the education sector.

Tracy Playle — Thu, 11 Apr 2013 12:21:36 +0000

My team and I were working in-house with a university a few weeks doing some creative content planning. Our session was going really well. Everyone around the table was engaged, everyone creating great content ideas and everyone – dare I say it – having a good time. Then came the knock on the door. Could [...]

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Working in education communications is not a job, it’s a responsibility.

Tracy Playle — Thu, 28 Mar 2013 11:21:04 +0000

This morning I shared this blog post on the CIPR Education and Skills Sector blog. It’s very much one that I wrote from the heart, and one that I’ve been wanting and meaning to write for a few years but held off doing so for fear that I’d sound a little too gushy and cheesy. [...]

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Social media measurement and evaluation in education

Tracy Playle — Wed, 20 Mar 2013 18:53:48 +0000

I’ve just wrapped up delivering a couple of sessions today at the Association of Colleges’ (AoC) Communications conference on the rather meaty topic of measuring and evaluating the use of social media in education marketing and communications. So, this is a tricky subject to tackle in a day (possibly even in a lifetime) so trying [...]

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Be global, be local: making headway in China (SXSWi session review)

Tracy Playle — Sat, 09 Mar 2013 16:46:12 +0000

I’ve just returned a little over a month ago from a work trip to Shanghai. Despite everything I know about the social media landscape there, there’s still something particularly alien to me of travelling through a metro system and not seeing the white ‘f’ in a blue box on every promotion you see. While Facebook [...]

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Back in Austin for my dose of professional recharge

Tracy Playle — Fri, 08 Mar 2013 19:04:23 +0000

The problem with speaking at a lot of conferences is that I typically only attend the conferences that I’m speaking at. On the one hand this is great for profile and networking, but on the other hand it can make it a challenge to find the time to actually learn anything new for yourself. It [...]

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Five ways your school can use social and digital media on a shoestring

emiliaflockhart — Fri, 01 Mar 2013 16:07:51 +0000

Social media doesn’t need to require a huge financial investment, and doesn’t even always need a huge investment in time. Here are five ways to help you get the most out of social and digital media without blowing a big budget. 1. Design Having good and consistent looking design across all of your social and [...]

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Friday Favorites: Animoto on the go

Tracy Playle — Fri, 01 Mar 2013 14:55:24 +0000

I’ve been a fan of animoto for several years now. It’s probably my number one tool for clients who have very limited resource, but perhaps have a nice archive of images. For me it’s a great way to do something special by creating a nice little video out of existing image and video content. The [...]

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Integrating social media with the student engagement journey

Tracy Playle — Fri, 01 Mar 2013 09:20:01 +0000

Earlier this week I had the pleasure of speaking at the Hobsons University conference in London. I’m a great believer that we cannot treat social media in isolation and if we do so we miss out on: cross-promotion opportunities providing a more coherent and tailored audience experience developing a measurable approach by breaking audience journeys [...]

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