Nord Anglia Education: Digital Content Strategy


Nord Anglia Education is a family of premium schools, offering British and international education in 42 locations across North America, Europe, the Middle East and China.

Working in partnership with a web design agency and an SEO agency, Pickle Jar Communications helped to redevelop digital communications for each of Nord Anglia Education’s schools worldwide by setting the vision for their approach to their website content and social media.

Nord Anglia Education – a group of premium international schools – was keen to reach parents across the globe and encourage them to enrol their children. Each site was built following our work on thorough research into what would have the biggest impact on their audience, and featured messaging development, a full digital content strategy, content planning for every page of each school’s website, and recommendations on how each school could use social media to their benefit.

This research was presented in a detailed content plan, completely tailored for each individual school while also retaining the essence of what it means to be part of the Nord Anglia Education family of schools.

Following the publication of these reports, we produced full website copy for several of the schools’ websites and reviewed the content produced for all sites, collaborating with schools in 13 countries to fine-tune the content to their needs.

  • Nord Anglia Education
  • 2013 & 2015
  • Audit & Analysis
  • Content Creation
  • Planning
  • Research
  • Strategy
  • Training & Inspiration

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