A Russell Group university with a proud track record of research and student employability, Newcastle University is located in one of the UK’s most student-friendly cities.
Newcastle University wanted to make big strides on social media, but they needed a helping hand in creating something that would be noticed.
Pickle Jar was brought in to develop a strategy that would put social media to work in marketing to students, and in the space of 12 months we increased their Facebook community by over 1400% without paying for a single advert or creating “gimmicky” campaigns.
Building on audience research, stakeholder engagement and benchmarking, we recommended a course of action that involved humour, character and a range of social media channels. The ultimate aim was to use social media to showcase real student experience at Newcastle University.
We managed these channels for over a year before helping the University to recruit the new in-house social media team. During the project we managed the community, created content and developed and delivered campaigns for key events such as visit days and clearing.