Newcastle University: Creating a Thriving Social Community


A Russell Group university with a proud track record of research and student employability, Newcastle University is located in one of the UK’s most student-friendly cities.

Newcastle University wanted to make big strides on social media, but they needed a helping hand in creating something that would be noticed.

Pickle Jar was brought in to develop a strategy that would put social media to work in marketing to students, and in the space of 12 months we increased their Facebook community by over 1400% without paying for a single advert or creating “gimmicky” campaigns.

Building on audience research, stakeholder engagement and benchmarking, we recommended a course of action that involved humour, character and a range of social media channels. The ultimate aim was to use social media to showcase real student experience at Newcastle University.

We managed these channels for over a year before helping the University to recruit the new in-house social media team. During the project we managed the community, created content and developed and delivered campaigns for key events such as visit days and clearing.

  • Newcastle University
  • 2013
  • Audit & Analysis
  • Planning
  • Research
  • Strategy

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