Research & Benchmarking


We believe that every great plan starts with a clear idea of what’s happening outside – and inside – your organisation. That’s why Pickle Jar offers thorough and incisive research, so you can discover what your stakeholders and audience need.

Our Research and Insights team can carry out analytics and user experience reviews of your current content, talk to stakeholders and audience to get an idea of their priorities, and help you learn about – and from – your competitors.


Bespoke Research and Benchmarking Projects

Sit down with us, and talk about what you need to know. We can speak to your audience or your team, analyse your website, social media and content, or provide recommendations for next steps based on firm insights.


Content Strategy Maturity Score and Recommendations

How is your institution performing in its approach to content strategy and content management. Is everything nicely joined up? Is your content well managed and up-to-date? Do all content contributors work “as one”? Or are you spending too much time updating content in multiple locations? Is your audience missing out on great content because it’s just not where they are, when they are there?

Our content strategy maturity review will help you to understand, across ten pillars, what’s working well for you and what can be improved. Most importantly, we’ll also tell you how to improve in manageable work packages for your institution.


Incoming Student Perspectives Study

Do you know what new students think about your institution? What was their welcome like? What stuck in their minds? What about the communications they received over the summer? Do you have responses from last year’s cohort to benchmark against? Are you able to take a look across all the channels they see as they arrive? Are you frustrated with trying to coordinate research across multiple departments of your institution?

Our incoming student perspectives study will help you to learn what students think of you in their first months and what areas need to be worked on. We’ll tailor this package to your institution, so we can get the insights most pertinent to you.


Research and Benchmarking Packages

Content Review

How is your content currently doing? We’ll go through your activity carefully, considering how it is performing and how it looks.

Competitor Benchmarking

Can you learn from your competitors? We carry out a quantitative analysis of where you stand in your field, using a range of metrics.

Influencer Mapping

Who are the people you really need to reach? We reveal the key influencers in your target area, and how to get their attention.

A closer look…

University College London (UCL) wanted to gain a better understanding of who their influencers were on social media sites. Who talks about them and gains visibility and influence over their brand as a consequence?.

We defined a completely bespoke methodology using a range of tools and visual mapping techniques to provide this data and insights, as well as provide recommendations for how to engage with those influencers. We also repeated the exercise for particular topics of interest to the University.