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	<title>Pickle Jar Communications &#187; higher education</title>
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		<title>Learning new tricks: how social media is revolutionising the role of the PR professional in Higher Education</title>
		<link>http://www.picklejarcommunications.com/2009/06/28/social-media-pr-higher-ed/</link>
		<comments>http://www.picklejarcommunications.com/2009/06/28/social-media-pr-higher-ed/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 10:29:39 +0000</pubDate>
		<dc:creator>tracyplayle</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[PR Practice]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[higher education]]></category>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[university]]></category>

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		<description><![CDATA[Yesterday I delivered two workshops to a number of delegates at the EUPRIO annual conference in Averio, Portugal. My session was one of seven on the progamme, all running twice that morning. Across the two workshops I seem to have been joined by more than half the conference delegation. This staggered me but just goes [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday I delivered two workshops to a number of delegates at the EUPRIO annual conference in Averio, Portugal. My session was one of seven on the progamme, all running twice that morning. Across the two workshops I seem to have been joined by more than half the conference delegation. This staggered me but just goes to show that European university PR professionals are beginning to take social media more seriously and are keen to learn more.</p>
<p>One of the things I mentioned in the workshop was <a href="http://www.slideshare.net">slideshare</a>. In my usual style I have uploaded the slides to slideshare, and embedded them here for you to view at your leisure.</p>
<div id="__ss_1650526" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Learning new tricks: how social media is revolutionising the role of the PR professional" href="http://www.slideshare.net/tracyplayle/learning-new-tricks-hoe-social-media-is-revolutionising-the-role-of-the-pr-professional?type=powerpoint">Learning new tricks: how social media is revolutionising the role of the PR professional</a><object style="margin:0px" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=euprio-090628051735-phpapp02&amp;stripped_title=learning-new-tricks-hoe-social-media-is-revolutionising-the-role-of-the-pr-professional" /><param name="allowfullscreen" value="true" /><embed style="margin:0px" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=euprio-090628051735-phpapp02&amp;stripped_title=learning-new-tricks-hoe-social-media-is-revolutionising-the-role-of-the-pr-professional" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/tracyplayle">Tracy Playle</a>.</div>
</div>
<p>Please note that the images used in these slides are not for reproduction, but many are available for you to purchase and download inexpensively on <a href="http://www.istockphoto.com">istockphoto</a>, another resource that I mentioned to the delegates.</p>
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