Benchmarking and audits

Let’s say you’re in a large organisation, with lots of different departments and goals. You might have several colleagues busy creating, commissioning, and publishing content. Some might be in marketing. Some might be right across campus, promoting English, Physics or Business.

After a while, it becomes harder and harder to…

• Keep track of your content

• Maintain a consistent voice

• Achieve a high standard of quality

But benchmarking and audit exercises can help you regain control.

How do I carry out a content audit?

A content audit can be daunting. Especially when you’re faced with tens of thousands of webpages, and who-knows-how-many social media channels. 

We can help share the load.

We can provide thorough and objective content audits of a variety of content types, including webpages, print, video, images and social media activity.

We’ll help you assess content against a wide variety of criteria, depending on your needs. This could include:

• Page description

• Intended audience

• Strategic objective

• Call to action

• Accessibility

• Inclusivity

• Diversity

• Readability

• Multimedia use

• Risk potential

• Page views

• Average time on page

• Entrance rate

• Bounce rate

• Exit rate

This information can help you discover which content is performing better (or worse) than others, and establish best practice across your institution. We’ll give you our honest opinion, so you can make the tough but important choices.

We also offer benchmarking services to enable you to compare yourselves to peers, competitors, influencers, and other high-performing organisations in other sectors.