It’s official: Results Day is over!

Universities across the UK have put in hours of hard work to help students through what can be an incredibly difficult and important time of their lives.

We wanted to celebrate some of the best content from across the sector - and why it works so well.

In my experience of working in higher education, communication between departments and central teams is always an issue. It’s certainly not the case for all institutions, and if your relationship with departments is fantastic, keep it up! You might start to think, “Oh but they aren’t speaking to me, they’re making it hard”. I’m going to break your bubble here and say it’s very, very rare to be fully one-sided. Are you really making an effort? Probably not. 

It’s 2022 and the summer graduation ceremony is back without government COVID restrictions. For higher education teams, this might be the biggest year you’ve had yet if you’re holding postponed pandemic ceremonies. Or you might be thinking about how to make this year bigger and better than anything you’ve done before.

So here’s the A to Z of creating content at graduations to show your newest alumni how amazing you know they are.

Clearing is one of the busiest times of year for (almost) any UK university - and it can seem overwhelming.

So we’re here to help. Take a look at our top five tips to make the most of Clearing 2022.

In early May, Manchester United Football Club tweeted about Juan Mata García, asking its followers to read the alt text. In the functionality designed to describe imagery for assistive technology, their social media team shared a joke about how great the player is.

And, as you might expect, Twitter users were angry.

But what is alt text, why should you be using it - and why did Man Utd receive such a backlash?

Meet the five Cs of social media content. Our Senior Content Strategist shares five strategies to keep your channels full of content that engages your audiences.

As more and more young people dive into TikTok, our Senior Content Strategist shares a few considerations and cautions to consider before your institution takes the leap too.

Have you considered Twitter as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently making an impact on Twitter.

Have you considered Instagram as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently using Instagram to spread their message.

Fundraising on social media can be really effective, but only if you have an active following. Our Senior Content Strategist shares his tips for developing a loyal group of engaged followers – and turning them into advocates.

Our Senior Content Strategist lists all the ways you can achieve small fundraising wins with the help of Facebook’s recent tools.

We share a bunch of notable Tweeters in the sector to brighten your newsfeed and broaden your network.

Our Chinese Social Media Specialist unpacks the recent Dolce and Gabbana communications crisis in China and emphasises the importance of cross-cultural comms.

Our Content Strategist, Rachel Smith, shares a few youth brands that are creatively engaging young people on other offline platforms beyond social media.

Our Head of Research spoke at Universities UK’s conference about mapping online influence – so he also created a post-conference map of social media conversations using the #UUKComms hashtag.

What is Zhihu and why are students engaging with its content? Our Chinese Social Media Specialist explains why this community question-answering site is so popular in China.

With the recent negativity towards social media platforms in the news, our Head of Research reflects on how we can optimise our social media channels, rather than to delete them.

Our Chinese Social Media Specialist, Altman Peng, uncovers a new trend in Chinese social media, and the potential for universities to reach prospective Chinese audiences on this video platform.

Our Head of Research, Robert Perry, headed to #CASEsmc 2018 last week to present a session on measuring and mapping social media influence. So we thought we’d create an map of online influence just for the two day conference.