Defining what makes a university distinct from others can be quite tricky. There’s not a lot of reputational space in which to play - so if we’re starting to think we’re the same as everyone else, how do we really make our university feel different?

Clearing is one of the busiest times of year for (almost) any UK university - and it can seem overwhelming.

So we’re here to help. Take a look at our top five tips to make the most of Clearing 2022.

In this blog post, I share five strategic considerations for your Canadian enrollment strategy based on key aggregate findings from the Academica University/College Applicant Survey (UCAS).

How can you make peer-to-peer a pillar of your conversion strategy? Try these three ways: outbound via SMS/texting, inbound through messaging, video or chat, and anonymously through reddit.

We all know prospective students need a lot of information to help them make a decision about where and what to study. And it makes sense to provide that information in a manner that’s as useful as possible. But that means we need to make some informed decisions of our own about what information should be presented in what kind of format.

Is your website really supporting future students make the choices that get them to achieve their dreams, or are we making it hard work for them? Robert Perry takes a look at the case and the need for creating powerful subject level pages.

As the impact of the coronavirus outbreak hits higher education, we’re seeing the #HESM community support and share their advice online. Our Head of Research visualises this in an influencer map of all Twitter conversations around the topic.

Our Head of Strategy, Ellie Lovell, takes a look at online publishing platform, Medium, and discusses why it could be right for your institution.

Virtual reality has boomed since the start of 2016, so how can higher education marketing and communications pros take advantage of this new trend?

As WhatsApp continues to grow, does it have a place in higher education? We speak to Jono Read from UEA about how they’re using the app to engage with students.

As WeChat gains more and more popularity in China, how can you use the instant messaging tool to engage with prospective Chinese students?