One evening recently a thought popped into my head: What would happen if I gave creative control over a university brand and content project to AI-tools like ChatGPT and DALL·E 2?

Within an hour or two I had somehow become the unlikely founder of a new university:

The University of Anywhere.

There are very few things that I think are “wrong” in how we might approach any project. But today, I’m going to share ones that I have some pretty strong opinions about when it comes to website redesign, and why your planning for any redesign probably needs to start sooner than you think.

Do you really understand the landscape in which your content exists? The systems, the people, the processes? Creating a content ecosystem map can help you to make sense of it all.

Do you go food shopping without a menu plan? Okay. But would you do the same when it comes to a costly website redevelopment or new CMS purchase? If you’re not developing your content strategy up front, then you’re shopping without a menu.

Our Head of Content shares a simple truth: we are more than the tools and technology we use to create our content.

Virtual reality has boomed since the start of 2016, so how can higher education marketing and communications pros take advantage of this new trend?