Brand development

Because no brand stays the same forever.

Discover how you can update your brand for a new generation - without losing the personality and purpose that makes you special.

 

Your brand is a vital part of the way you tell your story.

It’s your personality. Your tone of voice. How you look. What you say. And who you appeal to.

And a dated or unfocused brand can say a lot about you too.

We can help you plan, design and deliver a brand that feels like “you”. And we understand that that’s a process with many stages.

A brand that everyone can get behind

You might have a range of different reasons for wanting to invest in a new brand. Maybe your focus and mission have changed. Maybe you’re looking to attract a new audience. Maybe the people you’re communicating with have different aims and tastes now, and you’re looking to update.

Working with Pickle Jar Communications means that you’ll be working with experts that can help you through each stage of the process, from defining your audiences to refining your brand colours.

We’ll make sure that we’re open and transparent with you at every stage. And we’ll involve your most important audiences and stakeholders in the process too, so that you can all feel you’ve created something you believe in.

Our brand development process can start at the beginning, or at any point that suits you. We can also work with your internal teams or other outside agencies to make the process run smoothly.

We can deliver:

  • A comprehensive audit of your brand

  • A review of your audiences

  • Competitor reviews and audits

  • In-depth measurement of what your brand makes your audiences think, feel, and do

  • Brand perception research

  • Focus group testing

  • A full brand refresh, or a makeover based on your current colours and style

  • Brand identity creation

  • Logo design

  • Brand guidelines development

  • Fresh messaging taglines and themes

  • New or updated tone of voice and brand personality

And we won't just re-make your brand. We’ll also help you learn how to capture it in what you do every day.

We can develop comprehensive guidelines covering all aspects of how you share your new brand. We can give you advice on tone-of-voice, how to select your photography, and how to use accessible tools and techniques to re-produce the designs and imagery we’ve provided.

Get in touch today for a chat about what you need, and how we can make it happen.

 
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