Content operations
If you’re going to create and share content effectively, you need a good process.
Talk to us about content operations if you want to build a process that’s clear, defined and helps your team do their jobs more smoothly.
What is content operations?
Content operations, or “ContentOps” is the “people and process” part of content strategy. It’s about how you get your content from “possible” to “published”, and who you ask to do it.
In short, it’s how you turn the vision into reality.
Good content operations helps you:
Become more efficient in planning and creating content
Avoid duplication, or inconsistence
Reduce your risk of regulatory or compliance issues
Improve staff skills and morale
Deliver more considered, engaging and useful content
If you’re excited by your strategy, but are worried that it’s not being delivered efficiently, a Content Operations project could be a wise investment. We can identify what’s blocking your process, and work with you to navigate round it or break it down.
By the end of the process, you could be well on the way to having:
Clear workflows and processes that are easily documented and understood
Strong governance, guidelines and training support for staff involved in content
Systems that support the delivery of high quality content, including planning, publishing, and measuring
We’ve worked with a large range of institutions, from small teams in university departments to sprawling education organisations. We’ve seen common problems, and unusual ones. And we’ve devised solutions to match.
In recent years, we’ve:
Carried out a comprehensive skills audit for the University of Bath to identify skills gaps, and designed a bespoke training plan to fill them
Worked with Aston University to map out their content ecosystem, plotting the connections, people and channels involved in delivering their content
Created of a “COPE” (create once, publish everywhere) strategy for the University of Portsmouth
If you think your content planning and production process could do with some attention, get in touch for an informal conversation.
Addressing big issues in a university environment is fraught with tension. There are practical challenges to overcome - systems, processes, technology - but there’s also the human element.