Creating compelling course overviews: Your FREE guide
Course descriptions are one of the most important pieces of content that influence the decisions prospective students make about your institution. This totally free guide helps you to take the right steps to create outstanding course descriptions. It draws on years of experience that the Pickle Jar team have gained in supporting institutions to improve their course and subject content. Use it alongside our course copy companion GPT to improve your promotional course content.
Course copy companion GPT
This guide is accompanied by our handy course copy companion GPT. We’ve trained this custom GPT on best practices in creating course content. Use the GPT alongside the guide to get specific advice, support and recommendations for your copy.
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Introduction: why have we produced this guide?
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Why course content matters so much
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First, should this course even be running?
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Setting your course content up for success
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Empathy-led content planning and creation
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Structuring your course page for better reading
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Writing with purpose, clarity and impact
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Features, benefits and unique selling points
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SEO to make course content discoverable
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Editing and reviewing course content
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Toolkit and templates to help you plan
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Final checks and next steps before publishing