Course descriptions are one of the most important pieces of content that influence the decisions prospective students make about your institution. They play multiple roles in the decision-making journey from discoverability (SEO and GEO) to final selection and acceptance of an offer. Or not.

Smart institutions invest in perfecting this content type. They recognise the power of compelling copy to make the difference in you hitting your recruitment targets.

This totally free guide helps you to take the right steps to create outstanding course descriptions. It draws on years of experience that the Pickle Jar team have gained in supporting institutions to improve their course and subject content.