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AI in Higher Education Marketing 2023 (by HE Professional)

  • Pickle Jar Communications Ltd 59 Lime Street Newcastle upon Tyne United Kingdom (map)

Our CEO, Tracy Playle, will join a panel discussion at this online event:

Hyper-Personalisation: The Route to a Real AI-Led Engagement Model with Prospective Students

  • Deploying diverse data sources to power machine learning

  • The role of natural language processing and predictive analytics in supporting AI-led engagement for prospective students

  • The transformation of search functions and what it means for approaches to personalisation

  • Managing data limitations and resourcing constraints

  • Where the sector stands on delivering truly tailored content and messaging that matches prospective student’s motivators

See information about the full conference and register to attend.

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HighEdWeb Conference, 2023

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29 February

CASE Middle East Advancement Conference 2024