From persona to publish: How to turn your audience insights into more personalised and compelling content
Audience research done, now what?
Too often personas and other market insight tools are developed but not used effectively as people aren’t sure what to do next.
In this session, we will explore how you can harness the powerful insights from your research and translate them into more personalised, impactful content for your prospective students, students and alumni.
From content chaos to content design: Lessons learnt on a journey to creating better programme pages
Your programme pages are the shop window of your institution.
But how well do they really showcase your programmes to prospective students? Are the pages based on data and user insight, or have they grown organically over time?
In this session, we’ll explore the lessons learnt from a project which used content design to successfully transform a university’s programme pages – and more. We will look at how you can use data and insight to better understand your users’ needs, to deliver smarter web content and meet your student recruitment goals.
Who’s speaking?
Dana is Director of Experience Design at Pickle Jar Communications. An experienced leader within the sector, they are passionate about helping the education sector to create compelling experiences for their students and stakeholders.
A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences.