Podcasts

Podcasts are becoming more popular all the time. We’re seeing schools, colleges, and universities all over the world discover the value of using audio to reach their audiences.

But why choose audio?

• Podcasting is a growing medium, but you can still make your mark

• People listen to audio when exercising, commuting or walking the dog, so you can reach them at times when video just won’t work

• When you listen to audio, your brain paints the pictures. So your listeners will be more engaged

• You can involve people with interesting stories to tell, who might not be as confident on camera

• You don’t need to spend thousands to get the kit you need

It’s an exciting, immersive field. And it could be just what you need to share your story.

Podcasts in education

We love audio storytelling at Pickle Jar Communications. So much so, in fact, that our Head of Content studied audio and podcasting in the USA with people who make great shows such as This American Life, Reveal, Planet Money and The Moth.

If you’re just considering adding audio to your content collection, get in touch. We can guide you through the planning process, and help you come up with exciting ideas that last.

This could involve:

• Ways to bring your organisation to life through audio, whether that’s podcasting or instructional audio

• Planning out podcast ideas, and working out how to deliver a series that won’t run out of steam

• Interviewing your experts, students and visiting speakers, and turning those chats into atmospheric, interesting stories

We can also train your team (or your students) so they have the skills and techniques they need to get started with audio storytelling. And - if you’ve got an event coming up - why not share what makes it special by hiring us to interview speakers and delegates?

Audio can be an amazing, immersive media. Get in touch, and we’ll help you discover how to make it work for you.