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    <loc>https://www.picklejarcommunications.com/blog/can-an-ai-deliver-a-keynote-were-putting-it-to-the-test-at-contented</loc>
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      <image:title>Blog - Can an AI deliver a keynote? We’re putting it to the test at ContentEd - Make it stand out</image:title>
      <image:caption>Image shows a screen grab from the promo page on the ContentEd website for Eddie’s keynote talk.</image:caption>
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    <loc>https://www.picklejarcommunications.com/blog/feeling-behind-on-ai-a-practical-guide-for-education-marketers</loc>
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    <lastmod>2025-05-28</lastmod>
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      <image:title>Blog - Feeling behind on AI? A practical guide for education marketers - Make it stand out</image:title>
      <image:caption>A graphic of a bell curve, the same curve that is used in the innovation adoption curve developed by Everett Rogers in the 1960s</image:caption>
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    <loc>https://www.picklejarcommunications.com/blog/when-content-is-everyones-job-whos-leading</loc>
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    <lastmod>2025-05-05</lastmod>
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      <image:title>Blog - When content is everyone’s job, who’s leading? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/we-dont-need-more-meetings-we-need-a-mindset-shift</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-11</lastmod>
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      <image:title>Blog - We don’t need more meetings. We need a mindset shift. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/if-we-value-collaboration-so-much-why-does-it-keep-failing-in-higher-education</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
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      <image:title>Blog - If we value collaboration so much, why does it keep failing in higher education? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - If we value collaboration so much, why does it keep failing in higher education? - Make it stand out</image:title>
      <image:caption>Image copyright: Utterly Content Ltd trading as Pickle Jar Communications</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/contented-ai-in-practice-in-11-minutes-how-good-is-our-ai-summary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
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      <image:title>Blog - ContentEd AI in Practice in 11 minutes: how good is our AI summary? - Make it stand out</image:title>
      <image:caption>A screen shot of how the interactive feature appears in NotebookLM. It’s as simple as hitting the “join” button and asking your question with your voice (you need your mic enabled in your browser first, of course).</image:caption>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/the-collaboration-conundrum-how-can-universities-work-together-without-losing-themselves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-16</lastmod>
    <image:image>
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      <image:title>Blog - The collaboration conundrum: how can universities work together without losing themselves - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/66247af9-7a90-4a69-a97f-c37a89486faf/Screenshot+2025-03-13+at+09.02.11.png</image:loc>
      <image:title>Blog - The collaboration conundrum: how can universities work together without losing themselves - Make it stand out</image:title>
      <image:caption>The brand narrative pyramid offers seven core questions to help an institution, department or subject area differentiate itself</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/is-it-time-to-leave-higher-ed</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-07</lastmod>
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      <image:title>Blog - Is it time to leave higher ed? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/what-is-a-content-strategy-anyway</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
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      <image:title>Blog - What is a content strategy anyway? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c1c0cf44-955d-4142-8da6-e9981891db6d/Screenshot+2025-02-26+at+17.10.35.png</image:loc>
      <image:title>Blog - What is a content strategy anyway? - Make it stand out</image:title>
      <image:caption>At Pickle Jar we consider a content strategy to be a suite of blueprints that directs your content creativity, publishing and maintenance. This diagram shows what we believe is included in a comprehensive content strategy.</image:caption>
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  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/the-hidden-and-not-so-hidden-costs-of-neglecting-content-strategy-in-schools-and-universities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/fca43416-1ae9-45f2-a420-6ba420a8cc07/workflow.png</image:loc>
      <image:title>Blog - The hidden - and not so hidden - costs of neglecting content strategy in schools and universities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/turning-social-media-into-your-top-recruitment-tool</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-18</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/the-rise-of-zero-click-behaviour-what-it-means-for-university-marketing-and-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-14</lastmod>
    <image:image>
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      <image:title>Blog - The rise of zero-click behaviour: what it means for university marketing and engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/what-if-we-treated-student-recruitment-like-online-dating</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/0d3626dc-17dd-4aeb-9fca-629b5c9a61b4/University+dating.png</image:loc>
      <image:title>Blog - What if we treated student recruitment like online dating?</image:title>
      <image:caption>Finding the right university is a lot like finding the right partner. It’s about compatibility, shared values, and a connection that feels just right. How many of us had that moment of “just knowing” when we found the right university for us? If student recruitment and enrolment marketing were like online dating, students would swipe right on universities that align with their values, aspirations, and ambitions. So, what can university marketers learn from online dating platforms to refine their student recruitment and enrolment marketing strategies?</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/getting-out-of-the-way-dismantling-the-barriers-that-we-build-to-block-our-own-success</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-01</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/bold-education-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-27</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/an-open-letter-to-university-leaders-now-is-never-the-time-to-freeze-training-budgets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-20</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/in-person-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/d61a21a4-1dac-4b27-a7f0-3387a4fbd034/student-boy-with-binoculars.jpg</image:loc>
      <image:title>Blog - It’s time for in-person, on campus research to make its return - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/developing-impactful-content-strategies-for-postgraduate-student-recruitment-fn4ry-2ar22-6xfkh-yyrga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/a87e3604-d3ed-4a8f-946b-236d66d747fa/screencapture-oii-ox-ac-uk-people-profiles-victoria-nash-2024-08-22-10_52_34.png</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 4: Who does this well? - Make it stand out</image:title>
      <image:caption>Visit https://www.oii.ox.ac.uk/people/faculty/ to see a wider selection of their academic and student profiles.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/59b6b7e8-cc34-4707-9d06-e9c9480d7ee5/screencapture-birmingham-ac-uk-funding-postgraduate-2024-08-22-10_59_38.jpg</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 4: Who does this well? - Make it stand out</image:title>
      <image:caption>Visit https://www.birmingham.ac.uk/funding/postgraduate to try to search tool for yourself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1711634978794-G9NWTYAZJKDSQ4068FTI/IUA+maze.png</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 4: Who does this well? - Make it stand out</image:title>
      <image:caption>Read more about how we mapped the recruitment journey for the IUA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/41a1f8e9-7ba4-4a78-ad10-b57ce4219b94/screencapture-graphene-manchester-ac-uk-2024-08-22-11_20_23.png</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 4: Who does this well? - Make it stand out</image:title>
      <image:caption>See the University of Manchester's graphene hub</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c16fc3c3-7840-47da-98e5-b776235c3402/screencapture-iese-edu-master-research-management-2024-08-22-12_10_00.png</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 4: Who does this well? - Make it stand out</image:title>
      <image:caption>Visit this course page on the IESE website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c092817e-7518-43a2-b790-b39630d4f27e/screencapture-youtube-playlist-2024-08-22-12_29_07+%281%29.jpg</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 4: Who does this well? - Make it stand out</image:title>
      <image:caption>Watch KAUST’s Insights for National Priorities series</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/developing-impactful-content-strategies-for-postgraduate-student-recruitment-fn4ry-2ar22-6xfkh</loc>
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    <lastmod>2024-09-10</lastmod>
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    <lastmod>2024-09-10</lastmod>
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      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 2: Knowing your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/ecc055fe-a305-49d9-90ca-90f68fd81af1/journey+mapping+technique+illustrations+%281%29.png</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 2: Knowing your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c5af87b4-b635-4a1d-9075-343652ea8f19/journey+mapping+technique+illustrations+%282%29.png</image:loc>
      <image:title>Blog - Developing impactful content strategies for postgraduate student recruitment. Part 2: Knowing your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/developing-impactful-content-strategies-for-postgraduate-student-recruitment-fn4ry</loc>
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    <lastmod>2024-09-10</lastmod>
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    <loc>https://www.picklejarcommunications.com/blog/is-it-time-for-education-institutions-to-leave-x</loc>
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    <priority>0.5</priority>
    <lastmod>2024-08-21</lastmod>
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      <image:title>Blog - Is it time for education institutions to leave X? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.picklejarcommunications.com/blog/focus-on-your-why</loc>
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    <lastmod>2024-10-25</lastmod>
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    <loc>https://www.picklejarcommunications.com/blog/using-ai-and-machine-learning-to-support-education-content-marketing-and-comms</loc>
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    <lastmod>2025-03-24</lastmod>
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      <image:title>Blog - Want to use AI to transform education marketing? Stop fixating on generative AI. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Want to use AI to transform education marketing? Stop fixating on generative AI.</image:title>
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      <image:title>Blog - Want to use AI to transform education marketing? Stop fixating on generative AI.</image:title>
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      <image:title>Blog - Want to use AI to transform education marketing? Stop fixating on generative AI.</image:title>
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      <image:title>Blog - Want to use AI to transform education marketing? Stop fixating on generative AI.</image:title>
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      <image:title>Blog - Want to use AI to transform education marketing? Stop fixating on generative AI.</image:title>
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    <image:image>
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      <image:title>Blog - Want to use AI to transform education marketing? Stop fixating on generative AI.</image:title>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog/how-tiktok-can-support-your-student-recruitment-conversion</loc>
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    <lastmod>2024-04-30</lastmod>
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      <image:title>Blog - How TikTok can support your student recruitment conversion - Make it stand out</image:title>
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      <image:title>Blog - Why alt text in football should be a wake-up call for education social media</image:title>
      <image:caption>According to the World Health Organisation, over 1 billion people across the globe are living with some kind of disability around the world. When we’re using digital channels to communicate, as we would do in person, we need to make sure we’re including everyone by providing accommodations. In public channels like social media, that should mean that we’re using features like alt text as standard practice, so that anyone can engage with what we’re creating. By alt text, we mean a text-based description of an image or graphic you’ve shared online. Users with visual impairments or blindness will use assistive technology to describe images to them when they’re scrolling online—and if you miss out alt text, these aids will often default to a simple ‘image’.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/who-cares-about-the-ref</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-16</lastmod>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-04</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/website-redesign-planning-starts-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/meet-lucy-our-new-content-and-experience-designer</loc>
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    <lastmod>2022-04-07</lastmod>
    <image:image>
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      <image:title>Blog - Meet Lucy, our new Content and experience designer</image:title>
      <image:caption>We are super excited to announce that this May, we’ll be welcoming Lucy Guest into the Pickle team as our new Content and experience designer! Lucy (she/her) comes to us from the University of Reading as a creative social media and content specialist. With previous experience focusing on HE social media, campaigns and strategy, Lucy is going to be a fantastic addition to our team. We asked Lucy to answer a few questions for you to get to know her a bit better.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/five-tips-for-your-canadian-enrollment-strategy</loc>
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    <lastmod>2022-04-04</lastmod>
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      <image:title>Blog - 5 tips for your Canadian enrollment strategy based on Academica’s University/College Applicant Survey™ (UCAS™) 2021 results. - Make it stand out</image:title>
      <image:caption>Source: Academica UCAS™ Webinar, January 2022. Image reprinted with permission from Academica.</image:caption>
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    <image:image>
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      <image:title>Blog - 5 tips for your Canadian enrollment strategy based on Academica’s University/College Applicant Survey™ (UCAS™) 2021 results. - Make it stand out</image:title>
      <image:caption>Source: Academica UCAS™ Webinar, January 2022. Image reprinted with permission from Academica.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/meet-dana-our-new-director-of-experience</loc>
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    <lastmod>2022-03-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
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    <lastmod>2022-03-30</lastmod>
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      <image:caption>Speaking to current students is an important influence that affects prospective student decisions.</image:caption>
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    <lastmod>2022-01-18</lastmod>
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      <image:title>Blog - What getting lost in a building taught me about content design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - What getting lost in a building taught me about content design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Lead with Experience design - Make it stand out</image:title>
      <image:caption>A visualisation of a typical student journey.</image:caption>
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      <image:caption>An example customer journey map for an Open day.</image:caption>
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    <image:image>
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      <image:title>Blog - Lead with Experience design - Make it stand out</image:title>
      <image:caption>A desktop walkthrough, to test a method to check-in at an Open day</image:caption>
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    <loc>https://www.picklejarcommunications.com/blog/hiring-a-consultant-must-mean-that-youre-bad-at-your-job-and-other-myths-about-getting-external-help</loc>
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    <lastmod>2021-10-07</lastmod>
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    <lastmod>2022-03-31</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/blog/creating-a-content-ecosystem-map</loc>
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    <lastmod>2021-07-26</lastmod>
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      <image:caption>A group of post-it notes that show how different systems, people and content interacts with each other. For example, a digital content designer edits copy that has been submitted by an academic in Google docs.</image:caption>
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    <lastmod>2021-05-28</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A person has a Google analytics dashboard open on a laptop</image:caption>
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      <image:title>Blog - Why your university website needs subject-level pages</image:title>
      <image:caption>A page on the University of Oxford website asks visitors “what inspires you?”</image:caption>
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      <image:caption>Open University web page featuring options for different careers that people might want</image:caption>
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      <image:title>Blog - Why your university website needs subject-level pages</image:title>
      <image:caption>UCAS website offers subject level pages</image:caption>
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    <lastmod>2021-05-04</lastmod>
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      <image:caption>A crate of eggs with a mixture of facial expressions drawn on them</image:caption>
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      <image:caption>Spoonfuls of different ingredients for cooking a recipe.</image:caption>
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      <image:caption>Describe this image to a friend. Ask your friend to draw what you describe. Does their drawing resemble the image?</image:caption>
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    <lastmod>2021-02-08</lastmod>
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  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/becta-stakeholder-engagement-for-the-further-education-and-skills-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-sheffield-terc-brand-proposition-and-messaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/0c4d3eab-85ad-4970-a49c-edd4c70c3624/TERC_example_SMALLER.png</image:loc>
      <image:title>Case studies - Brand proposition and messaging for TERC at the University of Sheffield - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/newcastle-university-careers-service-audience-research-careers-and-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/33e2e92f-b682-4e0e-8765-dce7c89d3183/NCLCS_StudentProfiles_apr2022-14.png</image:loc>
      <image:title>Case studies - Transforming audience research into actionable comms strategies for Newcastle University Careers Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8018c8f3-b300-43ec-a580-43a61dc830f3/careers.jpg</image:loc>
      <image:title>Case studies - Transforming audience research into actionable comms strategies for Newcastle University Careers Service - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-sheffield-faculty-of-engineering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/6bf3191e-2bf4-4f68-9923-5c2972fafcd6/Screenshot+2023-01-16+at+07.46.27.png</image:loc>
      <image:title>Case studies - Creating powerful and engaging research content for the University of Sheffield’s Faculty of Engineering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/76ca2a07-a23e-4599-a80e-68a5e83b6d99/Screenshot+2023-01-16+at+07.46.37.png</image:loc>
      <image:title>Case studies - Creating powerful and engaging research content for the University of Sheffield’s Faculty of Engineering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-college-cork-school-of-biological-earth-and-environmental-sciences-bees-content-audit-and-competitor-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/882e3f5b-ee16-429d-a37e-c2cb7f8a220e/08-136_MG_4447.jpg</image:loc>
      <image:title>Case studies - Content audit and competitor review for University College Cork, School of Biological, Earth and Environmental Sciences (BEES) - Make it stand out</image:title>
      <image:caption>Photo credit: https://www.ucc.ie/en/bees/news/2021/</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-college-dublin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/edge-hill-university-mapping-the-prospective-student-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/902c702f-f5a4-4ee7-ac7f-92f684a66ed5/edge_hill_onwall.png</image:loc>
      <image:title>Case studies - Mapping the prospective student journey for Edge Hill University - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/aston-university-developing-a-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/3fe2b0d1-4380-48a7-847b-fc2db659238a/Aston_home_v7.png</image:loc>
      <image:title>Case studies - Developing a comprehensive content strategy for Aston University - Make it stand out</image:title>
      <image:caption>Sample wireframes and website mocks developed as part of our deliverables</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-derby-designing-a-future-focussed-communications-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-derby-designing-a-future-focussed-communications-team-old</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-dundee-content-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/imperial-college-london-market-research-and-promotion-of-evening-courses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-21</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/the-queens-college-oxford-creating-a-digital-newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/18869869-de2e-4263-aeed-30213ad322e8/website_mock.png</image:loc>
      <image:title>Case studies - The Queen’s College Oxford: creating a digital newsletter - Make it stand out</image:title>
      <image:caption>Website mock-up of the new digital newsletter for The Queen’s College, Oxford.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/leeds-beckett-university-content-strategy-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c99d9631-ec28-45cd-930c-a4f92f145df9/LBU+homepage+%281%29.png</image:loc>
      <image:title>Case studies - Leeds Beckett University: content strategy development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/87922fb5-24a1-4e41-aebf-8699d3a0e6ba/LBU+Leeds+section.png</image:loc>
      <image:title>Case studies - Leeds Beckett University: content strategy development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-portsmouth-deliver-a-create-once-publish-everywhere-cope-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/d789327e-8976-41fe-9dbd-f28c6dd754e6/Screenshot+2022-09-09+at+10.55.16.png</image:loc>
      <image:title>Case studies - University of Portsmouth: deliver a Create Once, Publish Everywhere (COPE) strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/into-university-partnerships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-18</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/leeds-beckett-university-content-design-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/f41feeef-1bce-4d31-8c4b-76bcff7fa216/LBU+content+design+training+case+studypng.png</image:loc>
      <image:title>Case studies - Leeds Beckett University: content design training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/bangor-university-creating-powerful-social-media-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/7cffcc62-7afc-48a4-a717-1c367ad2760e/Bangor+social+media+2.jpeg</image:loc>
      <image:title>Case studies - Bangor University: creating powerful social media content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/6dfe0d0a-8975-4554-a31d-797b47914ecf/Bangor+social+media+3.jpeg</image:loc>
      <image:title>Case studies - Bangor University: creating powerful social media content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/eda2272f-2cf9-4f20-9b4b-ca8476c12967/Bangor+social+media.jpeg</image:loc>
      <image:title>Case studies - Bangor University: creating powerful social media content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/0350e0de-5a7f-42cf-9f0e-017482d67783/example_bangor.png</image:loc>
      <image:title>Case studies - Bangor University: creating powerful social media content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-york-research-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-glasgow-content-strategy-maturity-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-nottingham-marketing-and-communications-strategy-for-their-libraries</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-east-anglia-planning-the-launch-of-a-new-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/a-training-programme-to-help-university-of-liverpool-academics-develop-online-connections-with-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/bournemouth-university-skills-review-and-messaging-framework</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/bournemouth-university-content-strategy-maturity-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/gcrf-living-deltas-hub-newcastle-university-communications-strategy-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1630921516991-1A548ZL15A5JXZ4L2CJW/anne-lin-fLdX6qKn6Bo-unsplash.jpg</image:loc>
      <image:title>Case studies - GCRF Living Deltas Hub, Newcastle University: communications strategy review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/city-amp-guilds-group-compelling-social-media-copy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/alumni-office-university-of-oxford-social-media-follower-analysis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/london-higher-modular-digital-communications-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/research-institute-digital-public-engagement-with-science</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/zurich-international-school-a-new-creative-messaging-approach-and-visual-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622121882553-6H3POM4QE3GVLI6335BQ/ZIS_guidelines_montage.png</image:loc>
      <image:title>Case studies - Zurich International School: a new creative messaging approach and visual identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/sutton-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/department-of-politics-and-international-relations-university-of-oxford-website-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/queen-margaret-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/university-of-sheffield</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/nottingham-trent-university-student-intranet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611761856819-6GAVDP2Y3HG6J8Q75IM2/Data+visualisations+of+students%E2%80%99+top+tasks+and+mental+models.</image:loc>
      <image:title>Case studies - Nottingham Trent University: discovering student behaviours for a intranet redesign</image:title>
      <image:caption>Data visualisations of students’ top tasks and mental models.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/uwc-raising-the-profile-of-the-recruitment-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/b89a42fe-25bd-4af2-8a13-e02613f404bc/uwc_students.png</image:loc>
      <image:title>Case studies - UWC: raising the profile of the recruitment process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1fa25dd1-4e16-4104-ae50-2da913608272/UWC_casestudy_FULL.png</image:loc>
      <image:title>Case studies - UWC: raising the profile of the recruitment process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/study-bergen-positioning-as-a-city-for-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1616675945169-W2ZV2Q6HQWVRLTY1A2EM/iStock-910651450+%281%29.jpg</image:loc>
      <image:title>Case studies - Study Bergen: positioning Bergen as a city of sustainability</image:title>
      <image:caption>The city of Bergen, Norway</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/launching-the-de-ferrers-academy-sixth-form</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611761949021-RGA8XDT6RYTHUV0YD4FJ/Two+people+working+together+at+a+desk.</image:loc>
      <image:title>Case studies - The de Ferrers Academy: launching a new sixth form</image:title>
      <image:caption>Two people working together at a desk.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/heriot-watt-university-creative-content-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611762009476-UFVPLLOWQVFYCG8IPRA4/A+whiteboard+full+of+post-it+notes+with+ideas+scribbled+on.</image:loc>
      <image:title>Case studies - Heriot-Watt University: delivering creative content training</image:title>
      <image:caption>A whiteboard full of post-it notes with ideas scribbled on.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/case-studies/st-georges-university-of-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611762050206-QGCUW3HOFTZ4GAULL51E/A+building+on+the+St+George%E2%80%99s%2C+University+of+London+campus.</image:loc>
      <image:title>Case studies - St Georges, University of London: planning a digital transformation</image:title>
      <image:caption>A building on the St George’s, University of London campus.</image:caption>
    </image:image>
  </url>
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    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/b7fd8838-4f23-4d57-85b8-ca882f49f4d8/Course+copywriting+-+2+hour+workshops.png</image:loc>
      <image:title>Upcoming events - Skills workshop: Creating training and support for course copywriting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/getting-the-most-out-of-your-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/5ef66283-7cd4-4955-b60f-e2d85cb9ff79/Joel+workshop+%281%29.png</image:loc>
      <image:title>Upcoming events - FYI, CRO ROI FTW — getting the most out of your website (new or old) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/making-seo-count</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/4d8f2d84-ae1e-41d4-86c6-e7a788b60b61/45-60+minute+skills+sessions.png</image:loc>
      <image:title>Upcoming events - Making SEO count: cutting through the noise to demonstrate ROI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/understanding-audiences-t5g3x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/a331cee0-7bd9-4202-bb31-2b4fae541b62/2+hour+workshops+%282%29.png</image:loc>
      <image:title>Upcoming events - Delivering engaging content training sessions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/student-wellbeing-xfrjf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/9e84d373-cd5e-4530-aa32-07650311c6a3/Joel+-+banner.png</image:loc>
      <image:title>Upcoming events - Impact on the cheap: website performance is priority one - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/ai-back-to-basics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/f723d8fd-d047-4e22-9385-87f9f4b169bd/AI+Fomo.png</image:loc>
      <image:title>Upcoming events - AI back to basics: tackle your FOMO fast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/prevent-burnout-pandemic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/6c0f166a-dadd-4cef-b816-d2059123d433/Vicky+Hayhurst+-+Preventing+the+burnout+pandemic.png</image:loc>
      <image:title>Upcoming events - Preventing the burnout pandemic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/do-students-decide-alone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/67063dd8-3d8a-45c8-aeb3-e25540f0f51a/Luan+Wise+-+marketing+to+the+family+unit+%281%29.png</image:loc>
      <image:title>Upcoming events - Do students really decide alone? Marketing to the family unit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/training-for-course-copy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/34ba3d20-0264-4fa7-9984-8f81fb76537f/Course+content+hot+topics.png</image:loc>
      <image:title>Upcoming events - Training faculty members to create better course copy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/making-content-design-projects-run-smoother</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/ca92a1e0-dcd2-4b65-93b0-7c52ef228f61/Banner+-+Lauren+Tormey.png</image:loc>
      <image:title>Upcoming events - Making content design projects run smoother: 4 questions you need to answer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/student-wellbeing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/f26aa69d-c9ac-42af-988c-b89fa39d6a3a/ContentEd%2B+hot+topics+webinar+banner+image+template+%286%29.png</image:loc>
      <image:title>Upcoming events - Experience and content design to support student wellbeing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/transformational-marketing-on-a-budget</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/41e90142-ff37-4127-9a57-eda5b44a1e20/Banner+-+Transformational+marketing+on+a+budget.png</image:loc>
      <image:title>Upcoming events - Transformational marketing on a budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/spotting-and-eliminating-action-bias-the-desire-to-always-publish-something-anhe9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/b132d765-fa81-441d-baf9-9608c29d2c96/How+much+carbon+is+your+website+consuming+-+banner+image+%282%29.png</image:loc>
      <image:title>Upcoming events - Taking your storytelling to the next level - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/engaging-content-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/424c0f9c-b49a-4b04-a63a-c7fb5f27f8ad/Curiouser+banner.png</image:loc>
      <image:title>Upcoming events - Gaining a deeper understanding of content audiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/trauma-informed-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/41af2fa0-87db-41fb-b353-c702ca36fe8c/Steph+Mann+-+Banner+%281%29.png</image:loc>
      <image:title>Upcoming events - Using trauma-informed content methods in higher education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/brand-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1267b532-1dec-4ad2-98a7-e331275d2ac2/Brand+storytelling+in+education+-+banner.png</image:loc>
      <image:title>Upcoming events - Brand storytelling in education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/how-much-carbon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/3c27a5f6-fdfd-4bf5-b03e-6ca74f61f0ed/How+much+carbon+is+your+website+consuming+-+banner+image+%281%29.png</image:loc>
      <image:title>Upcoming events - How much carbon is your website consuming? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/spotting-and-eliminating-action-bias-the-desire-to-always-publish-something</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/bdfe4e12-a5aa-47f9-a5cb-754293336579/Banner+-+Adrian+Imms+%281%29.png</image:loc>
      <image:title>Upcoming events - Spotting and eliminating "action bias" - the desire to always publish something - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/prioritise-like-a-pro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/01cedf54-6525-4637-8ec6-f79d26812614/2+hour+workshops.png</image:loc>
      <image:title>Upcoming events - Prioritise like a pro: Collaborative content decision-making techniques - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/conversion-to-connection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/abef1d54-da8d-4fec-bcae-f715d34b97a0/ContentEd%2B+hot+topics+webinar+banner+image+template+%285%29.png</image:loc>
      <image:title>Upcoming events - From conversion to connection: integrating empathy mapping into your email strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-maturity-insights-jan25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/5baba2b3-dd0e-46dd-9172-fe8014dc3d13/ContentEd%2B+hot+topics+webinar+banner+image+template+%284%29.png</image:loc>
      <image:title>Upcoming events - Content strategy maturity review - trends and discussion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/overwhelm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8408ab6d-d5a5-4e0e-adef-b0c4c8131830/2+hour+workshops+%281%29.png</image:loc>
      <image:title>Upcoming events - Shifting your relationship to overwhelm - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/transforming-academics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/ac74eee8-fc98-4746-b427-b08bc8e58d92/ContentEd%2B+hot+topics+webinar+banner+image+template+%282%29.png</image:loc>
      <image:title>Upcoming events - Transforming academics into social influencers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/visual-content-strategy-xgwzr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/aeddfe26-4c2f-4232-88a1-a2e483ca7901/ContentEd%2B+hot+topics+webinar+banner+image+template.png</image:loc>
      <image:title>Upcoming events - Structuring your content to make it work harder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/visual-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/033f16ef-f01c-483b-9e2e-4bc5947d6051/Mike+and+Tracy%2C+Visual+Content+-+Banner+%281%29.png</image:loc>
      <image:title>Upcoming events - Visual Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-maturity-insights-2ft4b</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-maturity-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-12</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/top-10-ai-tools-for-content-professionals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-25</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/different-models-for-thinking-about-your-audience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/88ac6f4d-d308-41ec-a6a1-5e2350ffc7ae/IMG_0451_Pez.jpeg</image:loc>
      <image:title>Upcoming events - Different models for thinking about your audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/creating-a-plan-for-your-content-career-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8f550646-c5d6-48ea-81ef-85e64e823ebc/tracy_NY_2_AI.jpg</image:loc>
      <image:title>Upcoming events - Creating a plan for your content career growth and professional development - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/team-shape-size-elykh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8f550646-c5d6-48ea-81ef-85e64e823ebc/tracy_NY_2_AI.jpg</image:loc>
      <image:title>Upcoming events - Embedding AI into your content marketing workflow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-governance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1681295550371-X6S0LKNZXI8ANJDESKRB/Dana%2Bprofile%2Bphoto%2B%25281%2529.jpg</image:loc>
      <image:title>Upcoming events - Content governance: providing consistency, clarity, and compliance for your organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/canva-for-great-visual-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1653903505004-PC950AKLD471CV4H6OC3/rich.jpg</image:loc>
      <image:title>Upcoming events - Using Canva to create great visual content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/fik-fok-tik-tok</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/f0a1abac-bcf1-400d-ad05-1277b0cf97de/Mikki%2BCollins%2B-%2Bheadshot.jpg</image:loc>
      <image:title>Upcoming events - How the FikFok to use TikTok in Higher Education - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/team-shape-size</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/88ac6f4d-d308-41ec-a6a1-5e2350ffc7ae/IMG_0451_Pez.jpeg</image:loc>
      <image:title>Upcoming events - Ensuring your team has the right size, shape, and resources (2-part webinar 10th and 17th Sept) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8f550646-c5d6-48ea-81ef-85e64e823ebc/tracy_NY_2_AI.jpg</image:loc>
      <image:title>Upcoming events - Ensuring your team has the right size, shape, and resources (2-part webinar 10th and 17th Sept) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/social-listening-ceplus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/d2543f75-aec8-4581-bee5-6df5ff0152fc/15b4cee8-d4f4-4b69-9d63-fed966421c54.jpg</image:loc>
      <image:title>Upcoming events - Social listening to better understand your audiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/f0a1abac-bcf1-400d-ad05-1277b0cf97de/Mikki%2BCollins%2B-%2Bheadshot.jpg</image:loc>
      <image:title>Upcoming events - Social listening to better understand your audiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/managing-projects-on-time-september</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/a121da6f-19a2-41b6-a8dd-20de1959d4fb/ellie.jpeg</image:loc>
      <image:title>Upcoming events - Managing projects on time and on budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/concept-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/384bf4ac-fe6b-4b82-af7f-479340ccca82/lovehate.png</image:loc>
      <image:title>Upcoming events - Concept testing for your creative content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/stakeholder-interviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8f550646-c5d6-48ea-81ef-85e64e823ebc/tracy_NY_2_AI.jpg</image:loc>
      <image:title>Upcoming events - Conducting powerful stakeholder interviews for content strategy development and buy-in - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/managing-projects-on-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/a121da6f-19a2-41b6-a8dd-20de1959d4fb/ellie.jpeg</image:loc>
      <image:title>Upcoming events - Managing projects on time and on budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/overcome-creative-blocks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/91d5d039-85ef-4ecb-9448-e24e4b0a7b78/Square+1MB.jpg</image:loc>
      <image:title>Upcoming events - How to overcome your creative blocks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/explaining-experience-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/0555c036-1222-4543-8da2-ba01f2366fef/Dana%2Bprofile%2Bphoto%2B%281%29.jpg</image:loc>
      <image:title>Upcoming events - Explaining experience design and content design to anyone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/accessible-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c8181e9e-7626-49be-9d72-871602006c39/Square+1MB.jpg</image:loc>
      <image:title>Upcoming events - How to create accessible social media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/empathy-mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/e3a73a8b-62e4-41f1-9453-e75aadae31da/IMG_0451.jpeg</image:loc>
      <image:title>Upcoming events - Empathy mapping: how to understand your stakeholders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/writing-project-proposals-to-gain-buy-in-from-senior-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/5530f37a-db63-49a5-8c04-517cc4012ca8/1MB.jpg</image:loc>
      <image:title>Upcoming events - Writing project proposals to gain buy-in from senior leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/student-influencers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/3b5bdffb-ec55-46bd-a116-0bfedca02e21/Mikki%2BCollins%2B-%2Bheadshot.jpeg</image:loc>
      <image:title>Upcoming events - Recruiting students as social media influencers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/borrowing-from-ethnographers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/b5df81c7-b96f-4940-a129-7fe231169027/flo_square+%281%29.jpg</image:loc>
      <image:title>Upcoming events - Borrowing from ethnographers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/webinar-personalisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1681295550371-X6S0LKNZXI8ANJDESKRB/Dana%2Bprofile%2Bphoto%2B%25281%2529.jpg</image:loc>
      <image:title>Upcoming events - Personalisation: making content meaningful - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/personalisation-making-content-meaningful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/406e323d-d579-4b4f-a356-07e1cf9c49d0/pez_workshop_thumb.png</image:loc>
      <image:title>Upcoming events - Making your content measurement work for you - Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1702370952159-H6VZB2Q7HNG2F2FD7OET/IMG_0451.jpg</image:loc>
      <image:title>Upcoming events - Making your content measurement work for you - Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-strategy-for-alumni-engagement-slbmz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/b5df81c7-b96f-4940-a129-7fe231169027/flo_square+%281%29.jpg</image:loc>
      <image:title>Upcoming events - Beyond surveys: how to create smarter and richer audience insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-strategy-for-alumni-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8021943b-f4fc-4a05-a50d-b2896239e045/Tracy+Playle.jpg</image:loc>
      <image:title>Upcoming events - Developing a content strategy to drive deeper alumni and supporter engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/copywriting-for-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/288ae8ef-4353-496d-bc93-5df1c6938c02/Screenshot+2023-06-21+at+09.14.15.png</image:loc>
      <image:title>Upcoming events - Copywriting for course content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1681295550371-X6S0LKNZXI8ANJDESKRB/Dana%2Bprofile%2Bphoto%2B%25281%2529.jpg</image:loc>
      <image:title>Upcoming events - Copywriting for course content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-strategy-101-webinar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/288ae8ef-4353-496d-bc93-5df1c6938c02/Screenshot+2023-06-21+at+09.14.15.png</image:loc>
      <image:title>Upcoming events - Content strategy 101: what should yours include? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8021943b-f4fc-4a05-a50d-b2896239e045/Tracy+Playle.jpg</image:loc>
      <image:title>Upcoming events - Content strategy 101: what should yours include? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-strategy-101-webinar-czatx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/288ae8ef-4353-496d-bc93-5df1c6938c02/Screenshot+2023-06-21+at+09.14.15.png</image:loc>
      <image:title>Upcoming events - Creating a compelling content strategy statement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/8021943b-f4fc-4a05-a50d-b2896239e045/Tracy+Playle.jpg</image:loc>
      <image:title>Upcoming events - Creating a compelling content strategy statement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/inclusive-design-creating-content-for-everyone-4e9fr-xmnx7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-06</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/experience-design-what-it-is-and-why-its-useful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-26</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/inclusive-design-creating-content-for-everyone-4e9fr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/from-persona-to-publish-how-to-turn-your-audience-insights-into-compelling-content-km586-nnheh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-17</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/inclusive-design-creating-content-for-everyone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/from-persona-to-publish-how-to-turn-your-audience-insights-into-compelling-content-km586</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-20</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/directors-day-experience-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-13</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/being-the-brand-january</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/from-brand-strategy-to-content-strategy-a-free-workshop-5l63b</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/utterly-content-global-festival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/from-brand-strategy-to-content-strategy-a-free-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-22</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/from-persona-to-publish-how-to-turn-your-audience-insights-into-compelling-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/creating-distinctive-brands-for-international-schools-a-free-roundtable-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-11</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/being-the-brand-october</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-22</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/tracy-content-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/idpe-2022-annual-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-01</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/idpe-2022-annual-conference-5xr6h</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-01</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/pickle-jar-communications-contented-conference-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-17</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/pickle-jar-communications-contented-conference-2022-4n4m3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-11</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/tracy-omnichannel-x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-01</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/confab-2022-minneapolis-kwaf8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/a973644c-0ba4-474d-b922-b20a8a4ee57f/confab_tracy.png</image:loc>
      <image:title>Upcoming events - Tracy @ Confab 2022 - Minneapolis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/confab-2022-minneapolis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/3226e91f-e949-49fc-89f2-1e0b9941515f/confab_day.png</image:loc>
      <image:title>Upcoming events - Day @ Confab 2022 - Minneapolis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-marketing-for-schools-workshop-jan2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-marketing-for-schools-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/experience-design-101</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1630572843809-YVWH2ZLIWDZCZQ6PO41A/exd_onwhite.png</image:loc>
      <image:title>Upcoming events - Experience design 101 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/assessing-and-advancing-audience-insight-in-your-university-roundtable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-30</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/defining-your-proposition-and-communicating-it-effectively-a-roundtable-workshop-for-international-and-independent-schools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/higheredweb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/pseweb-canada</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/new-zealand-content-strategy-meetup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/icf-south-carolina-chapter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/all-day-all-night-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/leading-content-strategy-in-your-students-union</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/content-strategy-for-alumni-and-supporter-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-19</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/leading-content-strategy-in-your-school-college-or-university-roundtable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-13</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/utterly-content-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/contented-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/contented-coffee-and-content-speed-networking-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/46f5symj8xgdbopcy6yx14cfp288gr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-03</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/u11gv7e1lvdaarndpz3z1by3sm8zg0</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-24</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/coaching-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/contented-coffee-and-content-speednetworking</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-26</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/upcoming-events/leading-content-strategy-in-you-school-college-or-university</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/squarespace-tutorial-events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/squarespace-tutorial-events/event-four-aec5p</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/squarespace-tutorial-events/event-one-a3zjh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/squarespace-tutorial-events/event-five-pytec</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/squarespace-tutorial-events/event-three-lg7h9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/squarespace-tutorial-events/event-two-absys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/team-doggos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-30</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/team-doggos/monty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/aed1c06f-895c-43c7-9e2b-021af4368062/245847281_10165850128145626_3672526246070372638_n.jpg</image:loc>
      <image:title>Team - Doggos - Monty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/team-doggos/lola</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611772783350-ZMEXTCBXV004ZZUG9V2S/lola.jpeg</image:loc>
      <image:title>Team - Doggos - Lola - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/team-doggos/elvis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611772782716-77UDR4JM7IG5RX4KBOO4/elvis.jpeg</image:loc>
      <image:title>Team - Doggos - Elvis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-28</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/unitasterdays-training-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/5a0d345c-cf10-49dc-aca4-9d9864f6cc9b/June.jpg</image:loc>
      <image:title>Our speaking appearances - UniTasterDays Training Day 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/su-digital-2024-ai-h2yz9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/949fd338-e8c8-4185-917a-0403d3f9a9a5/July.png</image:loc>
      <image:title>Our speaking appearances - SU Digital 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/su-digital-2024-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/949fd338-e8c8-4185-917a-0403d3f9a9a5/July.png</image:loc>
      <image:title>Our speaking appearances - SU Digital 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/highedweb2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/11f6c159-9816-4c7a-9d10-d0f83109cb4e/Sept.png</image:loc>
      <image:title>Our speaking appearances - HighEdWeb Annual Conference 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/highedweb-analytics-and-ai-summit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1711270343227-9Q2UKZKC52Z4S4UP3Z2J/ai-technology-brain-background-digital-transformation-concept+%281%29.jpg</image:loc>
      <image:title>Our speaking appearances - HighEdWeb Analytics and AI Summit 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/he-marketing-conference-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/a20d4d9b-03ec-42d7-989f-5bf1c55b1789/5.png</image:loc>
      <image:title>Our speaking appearances - HE Marketing Conference 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/efmd-marcomm-external-and-alumni-relations-conference-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/32a324f4-50ae-40ea-9b3a-34867c05ca40/3.png</image:loc>
      <image:title>Our speaking appearances - EFMD - Marcom, External and Alumni Relations Conference 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/case-nordic-summit-2024-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c574594b-8ebf-4f7d-8391-bb772460047b/milan-zmatlo-RNf05GAbUTU-unsplash.jpg</image:loc>
      <image:title>Our speaking appearances - CASE Nordic Summit 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/case-nordic-summit-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/75df37a5-99c0-4052-ac6f-bca69d7dd761/milan-zmatlo-RNf05GAbUTU-unsplash.jpg</image:loc>
      <image:title>Our speaking appearances - CASE Nordic Summit 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/idpe-annual-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1707912885169-GZE7DF3I4RYS7D15W4JM/image-asset.jpeg</image:loc>
      <image:title>Our speaking appearances - IDPE Annual Conference 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/case-midde-east-advancement-conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1707909452771-8FYAOE5BLGVWU6RQXAFH/image-asset.jpeg</image:loc>
      <image:title>Our speaking appearances - CASE Middle East Advancement Conference 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/ai-in-higher-education-marketing-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-07</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/ux-writers-africa-pre-conference-panel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/case-summit-for-leaders-in-advancement-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/17d037de-8836-4883-8736-438b4c487bb2/tracyW.jpg</image:loc>
      <image:title>Our speaking appearances - CASE Summit for Leaders in Advancement 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/case-nordic-summit-2023-p78bg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1652170900214-428NRDW1S8ZMB5J3KB33/tracyW.jpg</image:loc>
      <image:title>Our speaking appearances - HighEdWeb Conference, 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/case-nordic-summit-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1652170900214-428NRDW1S8ZMB5J3KB33/tracyW.jpg</image:loc>
      <image:title>Our speaking appearances - CASE Nordic Summit 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/hashtaghighered-uk-e7xj2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/3f8d3776-1a15-48cc-a21e-02fa09f866b8/Social+Media+Card_Student+Experience.png</image:loc>
      <image:title>Our speaking appearances - UUK student experience conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/dd29de6f-96d6-4050-b9c6-a01db9322fc2/P5263694.jpg</image:loc>
      <image:title>Our speaking appearances - UUK student experience conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/hashtaghighered-uk-e7xj2-nl7rz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/b91cabd3-345b-498a-961f-bbd229b07155/Screenshot+2023-05-05+at+07.51.07.png</image:loc>
      <image:title>Our speaking appearances - #PSEWeb 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/dd29de6f-96d6-4050-b9c6-a01db9322fc2/P5263694.jpg</image:loc>
      <image:title>Our speaking appearances - #PSEWeb 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/our-speaking-appearances/hashtaghighered-uk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/13c49550-7954-4963-b3a9-b9999afacc04/Dana+Rock+-+HHEUK+speaker+card.jpg</image:loc>
      <image:title>Our speaking appearances - HashtagHigherEd UK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/dd29de6f-96d6-4050-b9c6-a01db9322fc2/P5263694.jpg</image:loc>
      <image:title>Our speaking appearances - HashtagHigherEd UK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/who-weve-worked-with</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/contact-us</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-10-09</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/join-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611772823767-QZXPW312820KB5KRHA3E/scouty_cropped.jpg</image:loc>
      <image:title>Join us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/tracy-playle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1607347963827-VRW60ZFASBHJHBEBTVK5/Tracy+Playle%2C+CEO+and+Chief+Content+Strategist+at+Pickle+Jar+Communications</image:loc>
      <image:title>Tracy Playle - Tracy Playle</image:title>
      <image:caption>CEO Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. She is also a public speaker and coach.  Since founding Pickle Jar Communications she has worked with over 200 education institutions around the world to help them advance their approach to content strategy, content design and content marketing.  The best version of Tracy comes out to play when she’s running workshops, training sessions, coaching individuals and teams or delivering presentations and conference keynotes. She dedicates herself to develop others to become powerful content professionals.  Tracy sees that her purpose is to inspire people - through curiosity and play - to step into their full potential and go beyond what they believe to be possible. This purpose drives her work as a content strategist in the education sector, as a leader, as a speaker, and as a coach.  Before founding Pickle Jar Communications in 2007, Tracy worked in-house at the University of Warwick, latterly as Head of Research-TV. She chose to become a consultant so that she could have an impact across the education sector, not just within a single institution, and to have greater breadth and variety in her work.  She is also the founder of ContentEd and Utterly Content. And she is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).  Tracy is an award-winning keynote speaker, and has spoken at conferences and events in five continents. As a speaker she unites insight and perspective with playfulness, humour and compassion.  Alongside her work as a consultant, Tracy is also a leadership coach. She practices the highest standards of coaching, having trained with Accomplishment Coaching in New York. She has also been involved in training coaches too.  Tracy is especially committed to bringing a coaching style to her leadership at Pickle Jar Communications, and helps other leaders do the same with their teams. She passionately believes that a successful team stems from leaders who stand to empower others with a huge dose of compassion, humour and humanity.  Areas of expertise: Stakeholder engagement Strategic alignment and planning Creative planning Content modelling Team building, coaching and growth Follow Tracy on Twitter or connect with Tracy on LinkedIn.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/robert-perry</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611596377257-MCZ3HDLFBMPPKTQ4PYFU/Robert+Perry%2C+Head+of+Research+at+Pickle+Jar+Communications</image:loc>
      <image:title>Robert "Pez" Perry - Robert “Pez” Perry</image:title>
      <image:caption>Head of Research Robert is Head of Research at Pickle Jar Communications. He primarily works on behalf of clients in the education and charity sectors, where he is responsible for all aspects of information-gathering, audience research, user testing, and anything else related to content or customer insights. He has worked with schools, colleges, universities, membership organisations, charities, and education sector bodies. Whatever the work and whoever the client, Robert likes to find the connections between the driving forces of a project and the needs of the audience, with the aim of being able to satisfy both at the same time. He wants to know about the journeys that people make in relation to clients’ offerings, because the only way to truly deliver the right content to the right audience is to understand the context behind that journey. That’s why his favourite answer to any question is “it depends”. He has a particular interest in student influencers and widening participation efforts, and has worked with clients such as UCL, Aston University, Leeds Beckett University, and United World Colleges on projects that focus on these areas. Robert also represents Pickle Jar Communications at education sector events, speaking on aspects of audience research and digital communications at conferences organised by groups such as CASE and UUK.  Before joining Pickle Jar, Robert worked on content creation and digital communications in the aviation industry. He studied communications and English literature at Newcastle University, and now lives in Newcastle.  Areas of expertise: Audience research Influencer mapping Education policy Research outputs Qualitative research Follow Robert on Twitter or connect with Robert on LinkedIn.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/rich-endean</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611596217102-7O0YQDOEBGRQF0H5NX5O/Rich+Endean%2C+Senior+Design+Consultant+at+Pickle+Jar+Communications.</image:loc>
      <image:title>Rich Endean - Rich Endean</image:title>
      <image:caption>Senior Design Consultant Working with our Head of Content, Rich takes the lead on all things visual for Pickle Jar including print design, social media creative, video and motion graphics. Rich brings to the mix 18 years agency experience working for a range of clients in both the public and private sectors across the UK &amp; further afield. Areas of expertise: Branding and graphic design Creative campaign development Video editing and motion graphics Social media content creation Follow Rich on Twitter or connect with Rich on LinkedIn.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/ellie-lovell</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611595525874-U8BV1JI6C5XBIGHEBPLS/Ellie+Lovell%2C+Head+of+Strategy+at+Pickle+Jar+Communications</image:loc>
      <image:title>Ellie Lovell - Ellie Lovell</image:title>
      <image:caption>Head of Strategy Ellie leads the strategy team at Pickle Jar Communications.  The strategy team is responsible for defining objectives and setting a vision for our clients and their content. They take insights from stakeholders, audience research, competitors and trends, they then develop plans and strategies to achieve those visions.  Ellie is particularly interested in how institutions strike the balance between presenting their brand and key messages whilst also providing useful, usable content that meets audiences needs.  Ellie’s recent projects include: leading content strategy development for Aston University supporting an international school in Zurich with new brand messaging and visual identity leading a digital public engagement project for the Francis Crick Institute developing a content strategy for Fieldwork Education supporting Bocconi University with international student recruitment. Before joining Pickle Jar Communications, Ellie worked as Head of Online Engagement at Birmingham Metropolitan College for a year, and also at the University of Warwick for almost 8 years. She has completed her CIPR Diploma, NCTJ Journalism training, and has a degree in English and Psychology. Ellie lives in Birmingham and outside of work she enjoys nature, bird-watching and walks in the country. She also has a husband, young son and dog called Lola who keep her busy. Areas of expertise: Strategy development Substance vision Editorial planning Stakeholder engagement Relationship management Follow Ellie on Twitter or connect with Ellie on LinkedIn.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/content-strategy-for-education-institutions-webinar</loc>
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    <priority>0.75</priority>
    <lastmod>2021-01-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611668629485-P6YTDA29JMNQOP1392YA/webinar.png</image:loc>
      <image:title>Webinar: Content strategy for education institutions</image:title>
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  <url>
    <loc>https://www.picklejarcommunications.com/benchmarking-and-audits</loc>
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    <lastmod>2021-02-22</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/content-strategy-maturity-framework</loc>
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    <lastmod>2022-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611664230255-RZ3TGKFTOEEE3FY24GPA/Review-image-768x641.png</image:loc>
      <image:title>Content strategy maturity framework</image:title>
      <image:caption>The ten pillars of content strategy framework. Pillar titles include strategy and vision, leadership, audience insights, and more.</image:caption>
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  <url>
    <loc>https://www.picklejarcommunications.com/audience-research</loc>
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    <lastmod>2021-02-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611923229629-PWTME8CUXWLVGQ0DJZSB/influencer_map.png</image:loc>
      <image:title>Audience research</image:title>
      <image:caption>A social media influencer map, showing a variety of colourful circles, joined by lines.</image:caption>
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  <url>
    <loc>https://www.picklejarcommunications.com/user-testing</loc>
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    <lastmod>2021-02-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/print-design</loc>
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    <lastmod>2021-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/content-marketing-for-schools-guide</loc>
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    <lastmod>2022-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611663265272-WO5G2YS6ESP33QTXSYR6/schools_guide2.png</image:loc>
      <image:title>Content marketing for schools guide</image:title>
      <image:caption>Content marketing for schools guides. A sample of the guide is showing, which includes a bullet-pointed list, and helpful plotting template.</image:caption>
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  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/marketing-and-communications</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-02-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/connected-content</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-02-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/online-classes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-11</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/challenge-and-advice-cards</loc>
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    <lastmod>2022-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611663543802-8O02975W3O66FOMUNMS9/Advice+cards.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/persona-development</loc>
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    <lastmod>2021-02-22</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/content-strategy</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-02-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/bespoke-workshops-and-training</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-02-08</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/social-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/creative-copywriting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-08</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/pre-university-research-report</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611663729784-IZKKNR8QDC0WVXVJJR54/ALEVEL-mockup.png</image:loc>
      <image:title>Pre-university research report</image:title>
      <image:caption>The impact of COVID on A-level students in 2020 report.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/resources</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2022-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622042516565-PCQ775QJNH231SRJK0TM/un_report_mapping.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>Challenge and advice cards. The titles of three cards are showing: 1) We don’t have the resource to create all of this content. 2) We know we need a content strategy but where do we start? 3) Our content is out of control.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1613997372218-OYMII7GJIF0OYTJWR1EQ/the_connected_campus.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>The Connected Campus book by Tracy Playle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1613997398316-V5JQHATEVXGVGSRT2D4F/content_strategy_webinar.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>‘Content strategy for education institutions’ webinar, displayed on a laptop screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/e2d47d72-21b7-402f-be91-e9230ce5c8f0/Advice+cards.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1613997530612-POGYWEDGHX2611W99Y8C/maturity_framework.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1613997577925-MKU9IWBJIK0MAJW7FCL2/schools_guide.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1613997350141-IJF8XB89Q0W8LQBMN4BT/covid-report.png</image:loc>
      <image:title>Resources</image:title>
      <image:caption>The impact of COVID on A-level students in 2020 report.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/coaching</loc>
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    <lastmod>2024-04-05</lastmod>
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    <lastmod>2021-02-08</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/content-operations</loc>
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    <lastmod>2021-02-08</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/event-coverage</loc>
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    <lastmod>2021-02-08</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/brand-development</loc>
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    <lastmod>2021-02-11</lastmod>
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    <loc>https://www.picklejarcommunications.com/front-end-web-design</loc>
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    <lastmod>2021-02-11</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/report-visualisation</loc>
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    <lastmod>2021-02-11</lastmod>
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    <loc>https://www.picklejarcommunications.com/unlinked</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844201479-YNYFWATN1F161507BA6B/mX_NkDiA.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844283918-ZTAC5CRJH7SPM8V1I529/Robert-254x254.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844283939-EXG307QV69IL9TNGKR1H/rich_headshot-304x304.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844367730-YHIOF193BL44I1Q0MEWZ/dJX01Yrw.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844553087-3S73VLN7QXXBNEDA266W/dUw-_ydg.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844552488-XDVPAW0ZUCZOWASUGEYY/VKSTYRWg.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844626059-B2VYCV7Q7L9NGC34JZVM/44031509951_bc9777ac41_z.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611844733250-K8TI4WP2WNP56V97BMZF/U4Z5dRRA.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611910763339-A6POODJRNARCURBEB6HN/trsa0040.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611845042197-RE37MQRA50ZMNK3K161R/3nYpw_4Q.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611845041572-V762GXHT70NDBG66M88L/T3bEvOXg.jpeg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611845115872-ESBDN2F9DBAB9CB7TX25/xgqM-6Gg.jpeg</image:loc>
      <image:title>About Us</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611584555327-PFUQ3VFN29HVD5J15JJR/4team.jpg</image:loc>
      <image:title>About Us - Meet the Pickle Jar Communications team</image:title>
      <image:caption>Our clients need a range of skills to make their projects work. So we’ve recruited talented, experienced people from different industries to make sure that we can offer them what they need to succeed.</image:caption>
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  <url>
    <loc>https://www.picklejarcommunications.com/clients</loc>
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  <url>
    <loc>https://www.picklejarcommunications.com/services-old</loc>
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    <lastmod>2021-03-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611841927330-CH3BXNDC5HOQWO1TCLTG/research.png</image:loc>
      <image:title>Services - no Outgrow</image:title>
      <image:caption>Research and insights methods, such as an influencer map, pie chart, and magnifying glass, alongside students enjoying mobile content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611841903557-8UZPW2CS6C2DBD7BDSWX/strategy.png</image:loc>
      <image:title>Services - no Outgrow</image:title>
      <image:caption>Strategy and planning tools, including a map, building blocks, and navigation menu.</image:caption>
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    <image:image>
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      <image:title>Services - no Outgrow</image:title>
      <image:caption>Creative visual design tools, such as a laptop, webpage, fountain pen, and brochure.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611842567755-HYLBQ9ETPZ584YRUQYVB/workshops.png</image:loc>
      <image:title>Services - no Outgrow</image:title>
      <image:caption>Workshops and training materials, including sticky notes, cards, and webinars, under a bright lightbulb.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611843189505-40CU37MOVE174XMDSBQY/coaching.png</image:loc>
      <image:title>Services - no Outgrow</image:title>
      <image:caption>Leadership coaching between two content professionals, alongside a rocket, two hands shaking, and a team gathered together.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/campaign-creation</loc>
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    <lastmod>2021-02-11</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/video-editing-and-production</loc>
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    <loc>https://www.picklejarcommunications.com/blogs-written-by-linda</loc>
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    <lastmod>2021-01-25</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blogs-written-by-john</loc>
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    <lastmod>2021-01-25</lastmod>
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    <loc>https://www.picklejarcommunications.com/blogs-written-by-rich</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-01-25</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blogs-written-by-simon</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-01-25</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blogs-written-by-robert</loc>
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    <lastmod>2021-01-25</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blogs-written-by-tracy</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-01-25</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blogs-written-by-ellie</loc>
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    <lastmod>2021-01-25</lastmod>
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    <loc>https://www.picklejarcommunications.com/blogs-written-by-paige</loc>
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    <lastmod>2021-01-27</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/blogs-written-by-louise</loc>
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    <lastmod>2021-01-25</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/events</loc>
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    <lastmod>2024-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/43e43361-d75f-46a9-a4ed-7b4882dba1f0/ce%2B+%281%29.png</image:loc>
      <image:title>Events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/4522e261-c47b-47d4-99ae-f8d4d55dee16/Screenshot+2024-04-07+at+15.19.48.jpg</image:loc>
      <image:title>Events</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/833a5fd9-c0ca-4716-b420-14882b99df41/CE+2024+Ads+-+LinkedIn.png</image:loc>
      <image:title>Events</image:title>
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    <loc>https://www.picklejarcommunications.com/privacy-policy</loc>
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    <lastmod>2021-02-19</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/research-and-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/7ab48fbd-151a-4f1b-af90-9d72c2174053/Research+and+insights.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/theresa-bowers</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611914504866-HTSQ7CWGJV30XXFSZBUU/Theresa+Bowers%2C+Head+of+Finance+at+Pickle+Jar+Communications.</image:loc>
      <image:title>Theresa Bowers - Theresa Bowers</image:title>
      <image:caption>Theresa is an experienced Chartered Accountant and Finance Manager with a demonstrated history of working in the public relations, communications and early years education sectors, amongst others. She has worked in a range of accountancy and finance roles within large multinational companies, as well as working on a consultancy basis for a number of large and small businesses and charities. Areas of expertise: Payroll Financial accounting Budgeting and cashflows forecasting Strategic financial planning Month and year end accounts.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/request-resources</loc>
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    <lastmod>2021-01-29</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/design</loc>
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    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/d3f064df-61b1-448d-81f5-18e8ca9860c7/Strategy+and+planning+%283%29.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/scout</loc>
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    <lastmod>2021-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611921479644-Q4AFOVSBWPRP5RJDFRM3/A+black+Labrador+called+Scout.</image:loc>
      <image:title>Scout - Scout</image:title>
      <image:caption>Head of Security Scout is a seven-year veteran at Pickle Jar Communication. She doesn't have her own desk, but she has first refusal on anything that lands in any of the office bins. Her proudest work achievements include the time she stole Pez's cheesecake from a high counter top, and the time she prompted an office makeover by throwing up on the green rug. Other responsibilities include enforcing team exercise and breaks, and heckling pedestrians from the office window. Areas of expertise: Search and rescue (if you're a discarded sandwich wrapper) Public speaking HIIT workouts Fumigating enclosed spaces Amateur dramatics</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1e40c528-643b-49a9-90fb-9522279e3a4b/Strategy+and+planning+%284%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/79e0c9da-a998-4abf-8027-38d4a37f1a5e/ce%2B.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/content-creation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/55c568af-9760-4cb3-859d-eca465ae07e7/Strategy+and+planning+%282%29.png</image:loc>
    </image:image>
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    <loc>https://www.picklejarcommunications.com/lola</loc>
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    <lastmod>2021-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611921603094-EC2QACBR8MBTWK8FUG0W/A+tiny+grey+and+white+dog+called+Lola.</image:loc>
      <image:title>Lola - Lola</image:title>
      <image:caption>Remote Head of Wellbeing Lola works in Sutton Coldfield with our Head of Strategy, Ellie. As remote Head of Wellbeing, she ensures that break times are adhered to and that exercise is taken daily. Like Scout, Lola’s role includes office and domestic security, ensuring squirrels do not impact the working environment. Areas of expertise: Sleeping Fetching the ball Performing tricks in return for treats Looking cute Squirrel chasing</image:caption>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/elvis</loc>
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    <priority>0.75</priority>
    <lastmod>2021-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611921678679-FEGSHRL1XAI2UZB8K8QV/A+black+and+white+Boxador+called+Elvis.</image:loc>
      <image:title>Elvis - Elvis</image:title>
      <image:caption>Head of Barketing Elvis joined the team with a number of office-working years under his belt and a proven track record of stealing the sofa when he thinks no-one is looking. A dab hand at social media, Elvis boasts a solid following and is often recognised while paw-trolling the streets of Newcastle. Areas of expertise: Treat-catching Delivery / Post-person alerting Inappropriate licking Sofa-stealing Posing for photos</image:caption>
    </image:image>
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    <loc>https://www.picklejarcommunications.com/strategy-and-planning</loc>
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    <priority>0.75</priority>
    <lastmod>2024-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/cf710ff6-05f5-4c77-ad4c-79fb82791efd/Strategy+and+planning.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/79e0c9da-a998-4abf-8027-38d4a37f1a5e/ce%2B.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/blog-1</loc>
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    <lastmod>2022-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/monty</loc>
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    <lastmod>2021-02-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1613992367411-DDGEUL5NJZ2H3D1455GU/Monty+sleeping.</image:loc>
      <image:title>Monty - Monty</image:title>
      <image:caption>Head of Belly Tickles Monty is the newest member of the Pickle Jar Communications family, having landed in the UK from his native Romania in November 2020 and promptly taking up a post living with Tracy and Scout. Monty has particular skills and experience in: Attracting audience attention with those eyes Generating high conversion rates for calls to action (when the action is belly strokes) Sleeping Cuddles Dismembering stuffed toys Being a goofball.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.picklejarcommunications.com/our-company</loc>
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    <lastmod>2024-04-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/e0b0d473-aff8-4a61-9845-2f8c0bb60eb1/Subheading+%285%29.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.picklejarcommunications.com/coaching-leaders-higher-ed-marketing-communications-purchase</loc>
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    <priority>0.75</priority>
    <lastmod>2022-03-16</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/coaching-leaders-higher-ed-marketing-communications</loc>
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    <lastmod>2022-03-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1615477646859-1R05MJ7ZSQVSRMTDMX6K/Tracy%2BPlayle</image:loc>
      <image:title>Coaching for aspiring leaders in higher education marketing and communications - Tracy Playle</image:title>
      <image:caption>Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. She is also a qualified leadership coach, and member of the International Coaching Federation. Alongside Tracy’s work in content strategy, she runs a private leadership coaching practice, where she works with teams, groups and individuals to step into a more playful and purposeful life and career. Tracy trained with Accomplishment Coaching in New York over a year-long programme. For a further 9 months, she also joined the leader team of one of their subsequent programmes too, helping to train and coach other new coaches.</image:caption>
    </image:image>
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    <loc>https://www.picklejarcommunications.com/international-schools</loc>
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    <lastmod>2024-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622120838100-ZLX89EMPUXLXTAEBMAXR/landingpage-talktous.png</image:loc>
      <image:title>International schools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/coaching-leaders-higher-ed-marketing-communications-purchase-invoice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-16</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/unsdg/no-poverty</loc>
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    <lastmod>2021-03-31</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/unsdg/gender-equality</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-31</lastmod>
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  <url>
    <loc>https://www.picklejarcommunications.com/unsdg-influence-maps</loc>
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    <lastmod>2021-06-01</lastmod>
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      <image:title>UNSDG Influence Maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622200150419-DFK3BSHESOL1GINH0KT7/gender.png</image:loc>
      <image:title>UNSDG Influence Maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622200204946-0UR98U5SFEUJG1LOEE4M/poverty.png</image:loc>
      <image:title>UNSDG Influence Maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622200398799-F12BQOX8UDCWZ4WI1OZ6/water.png</image:loc>
      <image:title>UNSDG Influence Maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622200417526-OI3N3Z3NZQM8Z8LZ4R4J/health.png</image:loc>
      <image:title>UNSDG Influence Maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1622200439479-Z4NPOKNPC1XE56QDGQPK/education.png</image:loc>
      <image:title>UNSDG Influence Maps - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1617185200376-J97NYC4UOQ88GAOKC7O8/broadcasters.png</image:loc>
      <image:title>UNSDG Influence Maps - Broadcasters</image:title>
      <image:caption>An icon of a megaphone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1617107516861-H79B99TRA5H18341M83A/broadcasters.png</image:loc>
      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of a global newspaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1617117806296-Z1B8ZAM99KJJN16NDZHF/An+icon+of+someone+typing+on+a+keyboard.</image:loc>
      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of someone typing on a keyboard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1617117822801-49JCTZ36YLHN89FB7W6K/An+icon+of+two+hands+with+a+flag+and+megaphone.</image:loc>
      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of two hands with a flag and megaphone.</image:caption>
    </image:image>
    <image:image>
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      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of an institutional building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1617117956467-U0RFO0XXTQB02OSN9M1L/An+icon+of+a+person+in+front+of+a+star.</image:loc>
      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of a person in front of a star.</image:caption>
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    <image:image>
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      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of a badge with five stars above.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1617118071725-YGC1TFE15JO59HE6TVEY/An+icon+of+a+badge+with+a+tick.</image:loc>
      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of a badge with a tick.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1617118115455-I8SWQ9U6EE1WB2UIZRT2/An+icon+of+two+hands+lifting+the+globe.</image:loc>
      <image:title>UNSDG Influence Maps</image:title>
      <image:caption>An icon of two hands lifting the globe.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/unsdg/zero-hunger</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-31</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/home-broken</loc>
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    <priority>0.75</priority>
    <lastmod>2021-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611749899326-63078KGNN4702XEM86TM/animation.gif</image:loc>
      <image:title>Home - Broken</image:title>
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    <image:image>
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      <image:title>Home - Broken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002698320-VKHFOOVPR04205IX3ML9/bar_red.png</image:loc>
      <image:title>Home - Broken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002620317-WGOJ8A49N32M8VY4AN1Q/bar_yellow.png</image:loc>
      <image:title>Home - Broken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002723325-WSNPWVCV1HP6QRCND6G9/bar_dpurple.png</image:loc>
      <image:title>Home - Broken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002653353-JCIO6XYQFOWK4404RPMY/bar_lpurple.png</image:loc>
      <image:title>Home - Broken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002750968-CGEC3J7OZ98YSDUEPM00/bar_dgreen.png</image:loc>
      <image:title>Home - Broken</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/unsdg/good-education</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/unsdg/clean-water</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/unsdg/quality-health</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/job-opportunities</loc>
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    <priority>0.75</priority>
    <lastmod>2024-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/f3601437-8f15-4655-92ee-420ad66c83a9/lego_workwithus.png</image:loc>
      <image:title>Job and contract opportunities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/marketing-and-events-manager</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/0fb56734-ffc9-49dd-bb26-e815b5322e5d/lego_marketingevents_wider.png</image:loc>
      <image:title>Marketing and Events Manager - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1611749899326-63078KGNN4702XEM86TM/animation.gif</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002552149-A6RCKCOXP4BCSJMDR5IE/bar_teal.png</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002698320-VKHFOOVPR04205IX3ML9/bar_red.png</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002620317-WGOJ8A49N32M8VY4AN1Q/bar_yellow.png</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002723325-WSNPWVCV1HP6QRCND6G9/bar_dpurple.png</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002653353-JCIO6XYQFOWK4404RPMY/bar_lpurple.png</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002750968-CGEC3J7OZ98YSDUEPM00/bar_dgreen.png</image:loc>
      <image:title>Home (Copy)</image:title>
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  <url>
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    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/edf0f41d-7537-45c2-95f9-ba1e36a1e63a/animation.gif</image:loc>
      <image:title>Home (Outgrow test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002552149-A6RCKCOXP4BCSJMDR5IE/bar_teal.png</image:loc>
      <image:title>Home (Outgrow test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002620317-WGOJ8A49N32M8VY4AN1Q/bar_yellow.png</image:loc>
      <image:title>Home (Outgrow test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002653353-JCIO6XYQFOWK4404RPMY/bar_lpurple.png</image:loc>
      <image:title>Home (Outgrow test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002698320-VKHFOOVPR04205IX3ML9/bar_red.png</image:loc>
      <image:title>Home (Outgrow test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002723325-WSNPWVCV1HP6QRCND6G9/bar_dpurple.png</image:loc>
      <image:title>Home (Outgrow test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1612002750968-CGEC3J7OZ98YSDUEPM00/bar_dgreen.png</image:loc>
      <image:title>Home (Outgrow test) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/outgrow</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-14</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/49d7988b-edf5-4754-b54b-63d7156cafc7/icons_0002_Layer-7.png</image:loc>
      <image:title>TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/edac5581-4c24-4c89-9272-7cf6d2d8c7df/icons_0001_Layer-8.png</image:loc>
      <image:title>TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/d535b42d-84fa-40bb-aa9d-59f4030318b1/icons_0000_Layer-9.png</image:loc>
      <image:title>TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/georgia-dickinson</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1641986064678-5IGLBWFEM8J9RGJ8MPKO/1626723379312.jfif</image:loc>
      <image:title>Georgia Dickinson - Georgia Dickinson</image:title>
      <image:caption>Marketing and Events Manager Georgia is the Marketing and Events Manager for Pickle Jar Communications . She manages all our events, including Utterly Content and ContentEd, and all marketing and social media for the business.  She has always had a passion for organisation, and as a teenager took on senior roles in hospitality and the arts because of this. After completing an Events Management degree, she started gaining vast experience in events and marketing for a wealth of industries including a local brewery and charities.  It was Georgia’s work with the RSPB which led her to become passionate for conservation, nature, sustainability and animal welfare. And she can be often found out hiking to complete the Wainwrights or in Bowland looking out for the elusive Hen Harrier.  Alongside nature, Georgia has a huge passion for food, and loves getting tips, swapping recipe ideas and baking for the office.  Georgia worked for 3 years in higher education before starting at Pickle Jar Communications, including roles such as running Open Days, designing prospectuses, creating international marketing campaigns and presenting to hundreds of potential students. Although stumbling upon it, Georgia found a great passion for marketing and events within education. Areas of expertise: Events Management Project Management Marketing Strategies Risk Management International Strategies</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/jonny-mcareavey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1642424132529-5MBN0V7719NB6LI95Z39/jonnymcareavey</image:loc>
      <image:title>Jonny McAreavey - Jonny McAreavey</image:title>
      <image:caption>User Researcher Jonny is a User Researcher at Pickle Jar Communications. He works alongside the research team to devise innovative solutions and research approaches to generate insight into what audiences want and how to achieve it. With several years’ experience as a data analyst and thousands of hours of market research and telecoms industry work under his belt, Jonny has lots of experience designing and conducting research projects and working closely with a wide variety of audience bases.  He has also worked extensively in the third sector for organisations focusing on the environment, mental health, the arts, teaching English, and charities seeking to help migrants, the homeless, asylum seekers and refugees. A self-described analytical creative, Jonny would say his best skill is coming up with creative technical solutions to problems. He has a particular leaning for anything to do with data analysis, data visualization or finding the software or organisational tool that’s just right for the job (he’s a total nerd, in other words). Having done this extensively at Mind, whilst helping to run the NHS Improving Access to Psychological Therapies (IAPT) programme, he is now looking to bring his experience and skills to the communications and UX industries. In his spare time, he likes to exercise in VR, come up with ideas for apps that will probably never get made and, very occasionally, moonlights as a musician alongside friends.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/squarespace-tutorial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Squarespace tutorial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Squarespace tutorial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1647265596526-TRRP3YWWVHR30HT9QP45/elv4.jpeg</image:loc>
      <image:title>Squarespace tutorial</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/724e4f5f-1de2-45d3-92ef-80b8280e0831/elv3.jpeg</image:loc>
      <image:title>Squarespace tutorial - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/6a3771f6-220d-4b4d-89fc-121378006709/elv1.jpg</image:loc>
      <image:title>Squarespace tutorial - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c6573b79-c7af-465d-be94-888fe61190e8/elv2.jpg</image:loc>
      <image:title>Squarespace tutorial - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/93aeb67b-bb21-44af-9fb5-969bc7ede2ef/elv3.jpg</image:loc>
      <image:title>Squarespace tutorial - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/events-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c92917ef-d1de-473d-8080-47974697aefd/pj_events.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/crmtest</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-01</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/working-at-pickle-jar-communications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-11</lastmod>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/job-desc-content-exp-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1628080171434-28OQW9YPCGJSYX0DJS3Q/exp_dir2.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/0964f007-2319-4950-a0df-7ae90ffa834c/Brand+strategy.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/1b28cf57-85c8-4ed7-8d1a-92fd3fe6fa3d/Students.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/af37e232-0ded-4048-b419-95d576341576/Research.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/e2d8f5ce-27c8-4d68-aa19-bf7a6700eadb/Community.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/edf0f41d-7537-45c2-95f9-ba1e36a1e63a/animation.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/dca52e9e-33c7-4c02-8140-9ad359a8f087/CE%2B.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/research-engagement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/00e8b34d-de7f-409f-b467-44ae51b8bf07/1.png</image:loc>
      <image:title>Research engagement and reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/e0d247ab-1ac2-4f3f-ba1b-51aa79aadeed/2.png</image:loc>
      <image:title>Research engagement and reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/7f8c46b4-8095-493d-bd69-6b2b9ddad103/3.png</image:loc>
      <image:title>Research engagement and reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/f2a202bd-c23d-4c4d-b1dd-499ae830acf3/4.png</image:loc>
      <image:title>Research engagement and reputation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/af37e232-0ded-4048-b419-95d576341576/Research.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/alumni-and-donor-engagement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/35f1b471-1c8c-4e0e-8d98-49009359d14f/1.png</image:loc>
      <image:title>Community and donor engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c62d34d9-48a7-4b72-b01c-4ac6b504f360/2.png</image:loc>
      <image:title>Community and donor engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/9f067631-f1de-4d15-b9b4-e7530d2f9c06/3.png</image:loc>
      <image:title>Community and donor engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/c048ba4c-3945-418c-b3d9-d70b6a2127bb/4.png</image:loc>
      <image:title>Community and donor engagement</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc7988f1969b523a421907c/e2d8f5ce-27c8-4d68-aa19-bf7a6700eadb/Community.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.picklejarcommunications.com/brand-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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