Social media

When you’re a university, school, or college, social media can feel like a necessity - but it can also feel overwhelming.

It’s a bustling ecosystem of established and emerging platforms, each giving you new and exciting opportunities to explore new ways of making content. Our audiences are out there right now, sharing amazing things and having fascinating conversations.

But it’s also a busy, loud, and ever-changing world.

How do you ensure that:

• You’re using the right platforms to reach and engage your audiences?

• You’re creating content that stands out?

• You’re making the best use of your efforts, and getting something valuable back?

• You’re talking to the right people, at the right time?

• You’re learning the skills you need to make more interesting, informative and entertaining content?

Pickle Jar Communications founder Tracy Playle started the company because she wanted to explore the opportunities that social media offered for education. She wanted to help institutions have more open and powerful conversations with their audiences, and become more versatile, innovative creators of content.

We can work with you to:

• Develop an empowering strategy for your social media channels

• Find out more about who your audiences are, what they think, and what they want

• Carry out audits, competitor reviews, and benchmarking

• Monitor, measuring, and reporting on your activity

• Plan and deliver social advertising

• Come up with new approaches and ideas through ideation workshops

• Develop editorial calendars for future months or years

• Create exciting content, in many formats, for multiple platforms

• Carry out training to help your team plan and create with confidence

Explore our case studies to learn more about how we’ve delivered high-performing social media strategies and content for others. And get in touch to discuss how we can help you.