User testing

Once you’ve created your content, don’t just post it and then forget about it.

The most important lessons you’ll learn are the ones that happen after something’s out there. If you monitor what works and what doesn’t, you can learn how to meet your audience’s needs better. Which means that the next thing you post might travel the world, or get to that one, important person.

So maybe you’re wondering:

• Why is nobody reading our alumni profiles?

• Are our research communications too bold, or not bold enough?

• Who is visiting our homepage, and what do they want?

Focused, accurate user testing can give you the answers you need. But you have to ask the questions first.

What user testing should you do?

We have a range of user-testing methods, including:

• Interviews

• Focus groups

• Heat-mapping

• Online surveys

• Intercept surveys

• Analytics reviews

• Social listening

We can use these activities to help you create more focused, useful content, improve what you have, or pinpoint low-quality, outdated content that need to be removed.

We work closely with our strategy and content teams to get their insights and experience, so you’ll know that our recommendations are effective, and practical.

Explore our case studies to find out more about how our clients have solved problems with user testing, and learn more about how (and why) we work by reading our blog posts.