Our CEO, Tracy Playle, looks at how you can create personalised content experiences by developing personas using matrix-style approach.Read more →
We are an international consultancy providing digital strategy, online communications and support for content marketing in schools, colleges and universities. As specialists in the education sector, we have worked with over 130 education institutions around the world to support their strategic use of digital and social media.Contact us for a discussion about how we can help you.
We have worked with schools, colleges, universities, training and professional development bodies and research institutions around the world. Here we provide an insight into just a handful of our projects in the education sector. You can also view our full client list here.
Northumbria University: Student Communications
Working in close partnership with the University, we set out a vision for the University's future approach to student communications.
AHUA: Engaging Members and Raising Profile
We were commissioned to develop a communications strategy and have since been working with them to implement that strategy.
Nord Anglia Education: Digital Content Strategy
Working in a versatile team, we delivered content plans for each Nord Anglia Education school and produced content for many of their websites.
Oxford Brookes: Case For Support
To help the University launch a new support and fundraising strategy, we developed the Brookes Because messaging concept.
Newcastle: Creating a Thriving Social Community
We created a strategy that helped Newcastle University reach its students, and grew the Facebook audience by 1400% without advertising.
Imperial College London: Creating a Guide to Student Success
We worked with Imperial College London on the award-winning "Imperial Success Guide", which provided advice on assessments and learning.
London South Bank University: Discovering What Students Want
We helped LSBU to shape a portal that students would want, based on interviews, analytics, best-practice and a range of intelligent tools.
War Child: Getting the Right Message Across
We carried out research and interviews to help War Child choose a campaign message that worked for them, and spoke to their audience.
City University: Keeping the Strategy On Track
We helped City University develop their social media strategy, and stayed on as a "critical friend" to offer guidance and help keep their plan on track.
Radboud Universiteit: Sharing the Potential of Social Media
We visited Radboud to organise a week-long event which shared the potential of social media with staff, academics and senior leaders.
The Open University: Facebook for International Students
We assisted the Open University in the launch of a new Facebook page for international learners, and provided content to boost its audience.
UTHSCSA: Social Media for Student & Patient Engagement
While UTHSCSA were re-thinking their website, we helped them devise a social strategy that would connect with both patients and students.
What We Do
Our work focuses on the education and education-related sectors. We provide bespoke digital communications consultancy and support to help your school, college or university with student recruitment, parent engagement, corporate communications, fundraising, research communications, alumni engagement, and internal communications with staff and students.
Development of content strategy and content marketing strategy and plans for websites, social media and integrated online and offline communication.
From creating social media channel plans, including specialist Chinese social media advice, page-by-page content plans for websites to developing editorial calendars.
Working in partnership with you as a “critical friend” to provide ongoing advice, guidance, support and input into your institution’s digital and social media.
Working to better understand what really motivates your audiences through audience research, and recommendations on how to use our insights.
Audits & Analysis
Assessing your current approach to digital communications and integration of online and offline channels, helping you to identify priorities for development.
Helping you to measure and evaluate the performance of your digital and social media marketing and communications, or planning your measurement approach.
Creating engaging and sharable content for your websites, blogs, social media channels or print. Writing SEO copy to enhance your content marketing approach.
Supporting you by managing social media channels either on an ongoing basis or as an interim measure to cover staff absence or peak times such as campaigns.
Training & Inspiration
From public speaking and talks on content strategy and digital communications, to workshops and bespoke training packages to help you develop.
Want to keep up to date with the latest news from Pickle Jar, and join the discussion about the best ways to build and connect with your audience? Our full blog archive is here
Our Head of Research and Insight, Robert Perry, looks at the importance of gaining stakeholder buy-in for your projects.Read more →
Our favourite education marketing and communication experts using Twitter to share useful insights and anecdotes from the sector.Read more →
WeChat is commonly used as a tool to reach audiences in Asia. We share our favourite tools and tips on how to make your content stand out from the crowd.Read more →
We’ve all seen the stats on how much noise there is on the internet, but what are the mistakes we’re making when creating our own content?Read more →
After receiving so many high calibre speaker proposals for our content strategy conference, ContentEd, we can now present the final speaker line-up.Read more →