Our Chinese Social Media Specialist, Altman Peng, looks at how you can monitor mentions of your institution on social media.Read more →
We are an international consultancy providing digital strategy, online communications and support for content marketing in schools, colleges and universities. As specialists in the education sector, we have worked with over 100 education institutions around the world to support their strategic use of digital and social media.Contact us for a discussion about how we can help you.
We have worked with schools, colleges, universities, training and professional development bodies and research institutions around the world. Here we provide an insight into just a handful of our projects in the education sector. You can also view our full client list here.
Nord Anglia Education: Digital Content Strategy
Working as part of a versatile team, we delivered tailored content plans for each of Nord Anglia Education's schools, and produced full content for many of their websites
Newcastle: Creating a Thriving Social Community
We developed a strategy that helped Newcastle University reach its students, and grew its Facebook audience by 1400% without paying for a single advert or gimmick
Imperial College London: Creating a Guide to Student Success
We worked with Imperial College London to create the award-winning "Imperial Success Guide", which offered students advice on exams, assessments and learning
London South Bank University: Discovering What Students Want
We helped LSBU to shape a portal that students would want, based on interviews, analytics, best-practice and a range of intelligent tools
War Child: Getting the Right Message Across
We carried out research and interviews to help War Child choose a campaign message that worked for them, and spoke to their audience
City University: Keeping the Strategy On Track
We helped City University develop their social media strategy, and stayed on as a "critical friend" to offer guidance and help keep their plan on track
Radboud Universiteit: Sharing the Potential of Social Media
We visited Radboud to organise a week-long event which shared the potential of social media with staff, academics and senior leaders
The Open University: Facebook for International Students
We assisted the Open University in the launch of a new Facebook page for international learners, and provided content to boost its audience
UTHSCSA: Social Media for Student & Patient Engagement
While UTHSCSA were re-thinking their website, we helped them devise a social strategy that would connect with both patients and students
What We Do
Our work focuses on the education and education-related sectors. We provide bespoke digital communications consultancy and support to help your school, college or university with student recruitment, parent engagement, corporate communications, fundraising, research communications, alumni engagement, and internal communications with staff and students.
Development of content strategy and content marketing strategy and plans for websites, social media and integrated online and offline communication.
From creating social media channel plans, including specialist Chinese social media advice, page-by-page content plans for websites to developing editorial calendars.
Working in partnership with you as a “critical friend” to provide ongoing advice, guidance, support and input into your institution’s digital and social media.
Working to better understand what really motivates your audiences through audience research, and recommendations on how to use our insights.
Audits & Analysis
Assessing your current approach to digital communications and integration of online and offline channels, helping you to identify priorities for development.
Helping you to measure and evaluate the performance of your digital and social media marketing and communications, or planning your measurement approach.
Creating engaging and sharable content for your websites, blogs, social media channels or print. Writing SEO copy to enhance your content marketing approach.
Supporting you by managing social media channels either on an ongoing basis or as an interim measure to cover staff absence or peak times such as campaigns.
Training & Inspiration
From public speaking and talks on content strategy and digital communications, to workshops and bespoke training packages to help you develop.
Want to keep up to date with the latest news from Pickle Jar, and join the discussion about the best ways to build and connect with your audience? Our full blog archive is here
Numbers of part-time students have fallen dramatically. Why, and what can be done about it? Plus, our favourite stories from the last week.Read more →
To fit in with this month blog theme ‘listen’, each member of the Pickle Jar team gives you the lowdown on their favourite online monitoring tools.Read more →
Looking for an effective, compelling content strategy that really engages with your audiences? You can win a place on our London workshop.Read more →
It’s likely that you’ll come across some negative feedback at some point in communications. Robert looks at a few ways to deal with the comments.Read more →
It’s competition time! Enter our prize draw to be in with a chance to win a free place at our content strategy workshop in London next week.Read more →