Why you should use camel case for your hashtags
Want to improve the readability and accessibility of your hashtags? Use camel case. Our Senior Content Strategist explores how and why camel case can be used for your social media channels.
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We are an international consultancy providing digital strategy, online communications and support for content strategy and content marketing in schools, colleges and universities. We have worked with over 160 education institutions around the world to support their strategic use of digital and social media.Contact us for a discussion about how we can help you.
We've worked with:
Our Work
We have worked with schools, colleges, universities, training and professional development bodies and research institutions around the world. Here we provide an insight into just a handful of our projects in the education sector. You can also view our full client list here.
Going Global: Quality Conference Coverage
Providing social and content coverage for Going Global, with Twitter impressions of #GoingGlobal2015 increasing dramatically to 34 million, from 302,000 impressions in 2014.
Chagos Conservation Trust: Getting Your Message Across
Imagining the vision and mission of the Chagos Conservation Trust, and creating compelling copy to support this with key messaging.
UCL: Raising awareness of studying abroad
Developing a more strategic approach to the promotion and communication of global opportunities at UCL, to help them reach their Global Engagement Strategy targets.
UWC: Raising the profile of the recruitment process
We worked with UWC to design and implement a digital marketing campaign in target countries to raise the profile of their recruitment process.
University of London: Embracing writing for the web
Providing writing for the web training to advance creativity and quality of web content amongst a distributed network of editors.
Students’ Union UCL: A new brand and website
We worked with Students' Union UCL on a rebranding and website redevelopment project in order to increase the Union's student engagement.
St George’s, University of London: Planning a digital transformation
Developing a full content strategy based on intensive research to support and advance the University's website and intranet redevelopment project.
Launching The de Ferrers Academy Sixth Form
Pickle Jar Communications was appointed in December 2017 to support the Academy with marketing advice and recommendations to ensure the recruitment targets are met.
Study in Sweden: Advancing International Recruitment
Audience research with international students to provide insights and develop personas to advance digital engagement activities.
University College London: Influencer Mapping
As one of the world's leading higher education institutions, it was important for UCL to understand and advance their online influence.
Teesside University: A Roadmap for a Digital Future
Setting a roadmap and defining work packages for the University to imagine and advance a digital and connected future.
Heriot-Watt University: Creative Content Training
Advancing creativity, content and social media skills through a year-long bespoke workshop series for a range of staff
Universities Human Resources: Communications Support
Developing a communications strategy and providing ongoing support to engage people in and with HR in Higher Education.
Sanger Institute: Website Content Strategy
Working in partnership with web agency NewCity to develop the content strategy and plan to influence the new website for the Sanger Institute.
Northumbria University: Student Communications
Working in close partnership with the University, we set out a vision for the University's future approach to student communications.
AHUA: Engaging Members and Raising Profile
We were commissioned to develop a communications strategy and have since been working with them to implement that strategy.
Nord Anglia Education: Digital Content Strategy
Working in a versatile team, we delivered content plans for each Nord Anglia Education school and produced content for many of their websites.
Oxford Brookes: Case For Support
To help the University launch a new support and fundraising strategy, we developed the Brookes Because messaging concept.
Newcastle University: Creating a Thriving Social Community
We created a strategy that helped Newcastle University reach its students, and grew the Facebook audience by 1400% without advertising.
Imperial College London: Creating a Guide to Student Success
We worked with Imperial College London on the award-winning "Imperial Success Guide", which provided advice on assessments and learning.
London South Bank University: Discovering What Students Want
We helped LSBU to shape a portal that students would want, based on interviews, analytics, best-practice and a range of intelligent tools.
War Child: Getting the Right Message Across
We carried out research and interviews to help War Child choose a campaign message that worked for them, and spoke to their audience.
City University: Keeping the Strategy On Track
We helped City University develop their social media strategy, and stayed on as a "critical friend" to offer guidance and help keep their plan on track.
Radboud Universiteit: Sharing the Potential of Social Media
We visited Radboud to organise a week-long event which shared the potential of social media with staff, academics and senior leaders.
The Open University: Facebook for International Students
We assisted the Open University in the launch of a new Facebook page for international learners, and provided content to boost its audience.
UTHSCSA: Social Media for Student and Patient Engagement
While UTHSCSA were re-thinking their website, we helped them devise a social strategy that would connect with both patients and students.
What We Do
Our work focuses on the education and education-related sectors. We provide bespoke digital communications consultancy and support to help your school, college or university with student recruitment, parent engagement, corporate communications, fundraising, research communications, alumni engagement, and internal communications with staff and students. Specialists in content strategy and digital planning.
Digital Project Planning
Setting the vision for your major digital engagement projects and website development activities. Creating project plans and a roadmap for your activities.
Research & Benchmarking
Working to better understand what really motivates your audiences through audience research, and recommendations on how to use our insights.
Content Strategy
Development of content strategy and content marketing strategy and plans for websites, social media and integrated online and offline communication.
Delivery
Creating engaging and sharable content for your websites, blogs, social media channels or print. Writing SEO copy to enhance your content marketing approach.
Support
Working in partnership with you as a “critical friend” to provide ongoing advice, guidance, support and input into your institution’s communications.
Workshops & Training
From public speaking and talks on content strategy and digital communications, to workshops and bespoke training packages to help you develop.
Blog
Want to keep up to date with the latest news from Pickle Jar, and join the discussion about the best ways to build and connect with your audience? Our full blog archive is here
Do you know how well your university website scores for readability?
Is your university website easy to understand to a range of audiences? We carried out a readability audit of 20 university websites, UK-wide, to see how well they were doing.
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The 5 Cs: How to find social media content
Meet the five Cs of social media content. Our Senior Content Strategist shares five strategies to keep your channels full of content that engages your audiences.
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What’s it all for? Getting clear on your own purpose and vision
What drives you to get out of bed and start work every day? Our CEO encourages you to look into your own personal purpose and mission to delve into why you do the work that you do.
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Five ways to still win with a reduced marketing budget
Budget cuts aren’t anything new to the education sector – but this pandemic may tighten the marketing budget even more. Our CEO shares five places to look to in order to still win with a reduced budget.
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We’re all in this together(?)
We need to talk to people as people, rather than groups. We must to resist the urge to say “all of us”. Our Head of Content discusses why it’s so vital to be empathetic in our communications during this crisis.
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