Defining what makes a university distinct from others can be quite tricky. There’s not a lot of reputational space in which to play - so if we’re starting to think we’re the same as everyone else, how do we really make our university feel different?

Thursday May 11th was REF Day, the day on which UK universities found out how their research had been rated by independent assessment panels.

The Research Excellence Framework gets a decidedly mixed response from the higher education community, but there’s no denying that a lot of hard work has gone in to the submissions from every university, and it’s worth celebrating those efforts.

Find out why you should be focussing your efforts on a smaller audience.

It’s very easy to assume that when we’re exploring our analytics and asking our audience whether they find our content useful that we’re doing audience research. But we’re barely scratching the surface.

Is your website really supporting future students make the choices that get them to achieve their dreams, or are we making it hard work for them? Robert Perry takes a look at the case and the need for creating powerful subject level pages.

If you ask us a question, you might hear us say “well, it depends”. Our Head of Research reflects on why we often need to know more context in order to answer a content strategy question.