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How to work with a small budget

I’ve lost track of the amount of times I’ve heard, “But our budget is too small for that!”

Resource can be a constant struggle in education. We’re so committed to delivering the best experience for our students that sometimes our efforts and finances are focused elsewhere. Yet for those students, from recruitment to graduation and beyond, content design and strategy are fundamental assets that need to work. And when you’re working with a limited budget, it’s easy to become frustrated.

But a small budget doesn’t have to mean mediocre work.

I spoke with Pickle Jar Communications CEO & Leader Tracy Playle about her experiences - and asked for her advice on delivering quality while considering a small budget.

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5 things you should be doing with your departments to improve content, relationships and recruitment

In my experience of working in higher education, communication between departments and central teams is always an issue. It’s certainly not the case for all institutions, and if your relationship with departments is fantastic, keep it up! You might start to think, “Oh but they aren’t speaking to me, they’re making it hard”. I’m going to break your bubble here and say it’s very, very rare to be fully one-sided. Are you really making an effort? Probably not. 

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