Heard a colleague complain that ‘students don’t read their emails?’ Email communications can easily be done badly, resulting in overwhelm and disengagement from students.

Yet research suggests that most students prefer to get information from their institution via email. Email is one of the most effective tools we have to communicate with students and drive action.

But to be effective, it has to be done strategically

Last week, thousands of students found out which universities they were heading to - and the majority of the UK education sector has been focused on helping some of them find places through Clearing. Now, they’re moving on to the next big milestone: arriving at university.

At its heart though, your content needs to see this as an extension of the application process. Your students’ experience doesn’t start now. It began months ago.

How can you make peer-to-peer a pillar of your conversion strategy? Try these three ways: outbound via SMS/texting, inbound through messaging, video or chat, and anonymously through reddit.

To innovate in higher ed, we just have to look at other industries. Copy these five lessons learned from real estate, food delivery, retail, and fitness.

Our Content Strategist, Rachel Smith, shares a few youth brands that are creatively engaging young people on other offline platforms beyond social media.

What is Zhihu and why are students engaging with its content? Our Chinese Social Media Specialist explains why this community question-answering site is so popular in China.

What do students want to see from university emails? We asked some current students what would encourage them to open – and read – emails from their university.

Is a mental health services league table or more investment in services enough in higher education? Or might we also need a new take on student communications?

Pickle Jar CEO, Tracy Playle, shares the sector’s and her own personal insights on how to keep your student content creation team engaged.