In early May, Manchester United Football Club tweeted about Juan Mata García, asking its followers to read the alt text. In the functionality designed to describe imagery for assistive technology, their social media team shared a joke about how great the player is.

And, as you might expect, Twitter users were angry.

But what is alt text, why should you be using it - and why did Man Utd receive such a backlash?

Have you considered Twitter as a place to promote your research? Our Senior Content Strategist shares a few great examples of academics that are currently making an impact on Twitter.

We share a bunch of notable Tweeters in the sector to brighten your newsfeed and broaden your network.

Our Chinese Social Media Specialist unpacks the recent Dolce and Gabbana communications crisis in China and emphasises the importance of cross-cultural comms.

With the recent negativity towards social media platforms in the news, our Head of Research reflects on how we can optimise our social media channels, rather than to delete them.

Our favourite education marketing and communication experts using Twitter to share useful insights and anecdotes from the sector.

The Rio 2016 Olympics have come to an end with all medals distributed, but how did universities with representatives fair on the social media podium?