Our Chinese Social Media Specialist breaks down how international institutions can sign up for a verified WeChat account.

Our Chinese Social Media Specialist, Altman, discusses the re-emerging popularity of “old” social media platforms in China.

WeChat is commonly used as a tool to reach audiences in Asia. We share our favourite tools and tips on how to make your content stand out from the crowd.

Alumni relations is a relatively new concept in China, so how can you engage with your past students? Altman shares his favourite best practice examples.

With more useful information from Kantar’s social media report, Altman helps you understand how the Chinese population is using social media.

Altman pulls out key points from Kantar’s 2016 Report on the Impact of Chinese Social Media to help guide you on the best content to post on WeChat.

As WeChat gains more and more popularity in China, how can you use the instant messaging tool to engage with prospective Chinese students?