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Simon Fairbanks, our Head of Community Engagement, will speak about the head and heart of storytelling at the HE Marketing Conference 2024.
Every story is different.
Every storyteller is different too.
You might write with your head: drawing upon tools, techniques, structures, plotting.
You might write with your heart: trusting your feelings, emotions, instincts, improvisation.
Both approaches have their strengths.
Once you recognise your favoured approach, you can lean into those strengths to keep your creative blocks at bay.
Better yet, you can partner with somebody who favours the other approach for winning creative collaborations.
Storytelling is a spectrum.