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HighEdWeb Analytics and AI Summit 2024

A brain shape made of circuitry.

Tracy Playle, our CEO, will deliver a session on designing content workflows for your generative AI assistant at the online HighEdWeb Analytics and AI Summit 2024.

AI assistants are neither artificial nor intelligent. Without training, they are like a barista that has never heard of coffee or a chef that has never seen a knife. To train them to work effectively and accurately to create content or content ideas requires training. And that training requires an understanding of how AI actually works, multiple data inputs from you tailored towards machine learning understanding, and a workflow for how the machine learning model needs to behave and in what order.

In this session we'll go beyond the basics of writing AI prompts and move to understand how to create AI workflows and more sophisticated - but still no-code - machine learning models tailored specifically to your school. Tracy will walk through a content creation AI workflow, including providing audience insights, referencing content performance analytics, and crafting style and tone guidelines that AI assistants can understand, and showing how to bring it all together in a custom workflow that anybody can build.

Join Tracy at the HighEdWeb Analytics and AI Summit 2024

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EFMD - Marcom, External and Alumni Relations Conference 2024

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14 May

IDPE Annual Conference 2024