Simon Fairbanks, our Head of Community Engagement, will deliver a talk about how you can understand your social media followers at SU Digital 2024.
Social media is increasingly essential for reaching our students.
59% of the planet is active on social media in 2023. As a result, the number of people following our students' union social media channels is higher than ever.
But who are these followers? How do they engage? What do they want from us?
This session will help you:
Find demographic information using in-platform analytics
Use qualitative research to investigate student wants and needs
Understand how students interact with your content
Create personas to represent your followers.
This research will offer you a valuable foundation for building stronger student engagement.