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Explaining experience design and content design to anyone

Join Dana Rock to learn how to explain experience design and content design to your stakeholders to gain their understanding and support.

You can find the booking form for this free webinar at the bottom of this page.


About the webinar

Want to get stakeholders on board with your approach to used-focused design?

Join us for this webinar on how to explain experience and content design to anyone.

In this session, we will delve into the fundamentals of:

  • Content design

  • Experience design

  • User-focused design

You wll gain valuable insights and practical tips for effectively communicating these concepts to your diverse stakeholders.

What we'll cover:

  • Definition of content design, experience design, and user-focused design in the context of the education sector

  • The importance of introducing people to your methodology and how it can support your content operations

  • Strategies for understanding how people learn and tailoring your explanations to resonate with their existing knowledge and mental models

Don't miss this opportunity to gain valuable knowledge and skills that will empower you to effectively communicate the principles of content design and user experience to a wide range of stakeholders in the education sector.

What we’ll cover

  • The difference between content design and experience design

  • Simple ways of explaining these areas to your stakeholders

  • How to get your stakeholders on board with your approach

Who should attend?

Anyone struggling to raise awareness about their important content work, and secure champions and resources for critical projects.

Your facilitator

Dana is Director of Content and Experience Design at Pickle Jar Communications. An experienced leader within the sector, Dana is passionate about helping the education sector to create compelling experiences for their students and stakeholders. 

A professionally trained and experienced content designer, Dana can help you and your teams to harness data and insight to better understand your customers and create smarter communications and experiences. 

They have a track record in developing award-winning campaigns, nurturing high-performing content teams, and delivering integrated marketing and communications strategies to meet business goals. 

Prior to joining Pickle Jar, Dana was Director of Marketing and Communications at the University of Derby. They have wide-ranging experience across marketing, communications and recruitment, having also previously worked at Oxford Brookes University, University of Exeter and University of Nottingham. 

When they are not leading teams and campaigns, they love running training courses and sharing their love of data, insight and content design with others. A popular and sought-after speaker and have presented at UUK, ContentEd and Confab conferences.


Book your free place!

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How to overcome your creative blocks