Students are often seen as the main decision-makers in higher education, but parents, carers, and wider family networks often play a big role in researching options and asking questions - especially when a student is the first in their family to attend university.
In this webinar, we'll explore the role of families in the student recruitment journey and the channels they turn to for support. We’ll share insights into how families gather information and influence decision-making, and how you can adapt your content and engagement strategies to support and connect with them throughout the recruitment journey.
About Luan Wise
Luan is a seasoned industry practitioner with 25 years of agency, client-side and consultancy experience. She is a chartered marketer, fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing at PhD by Portfolio at the University of Lancashire.
Luan is a LinkedIn Learning Course Instructor, Meta Lead Trainer and delivers training for professional bodies and organisations across the world. Her 2024 TEDx talk focused on the role of social media as a force for good.